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New Zealand (1), Forest & Bird (1)
Marc van Gurp | 8-08-2014 11:30 | Category: Environment, Fundraising
This fundraising campaign makes clever use of the images that are on the New Zealand banknotes. Images that are known to every citizen of the country.
The campaign is made for Forest & Bird the conservation organisation in New Zealand. They receive no government funding, relying solely on revenue from membership fees. To encourage new members to join, they wanted people to see for themselves how their membership fee of just $5 can make a big difference – it can literally put an endangered bird back in its natural environment. To target people with higher disposable incomes they also did $10 and $50 versions.
Related Forest & Bird post:
- New Zealand’s rivers, oceans and public conservation land is up for sale
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