Osocio NL

Taglist for Belgium


Entries tagged with 'Belgium' have also been tagged with:
Gaia (4), Amnesty International (3), Netherlands (2), Foie Gras (2), Cap 48 (1), Voice-over (1), GoPro (1), Censorship (1), Stuttering (1)


SEM campaign asks sick people not to Google their symptoms

Posted by Tom Megginson | 15-11-2014 16:09 | Category: Health

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Five years ago, when I was working on the social marketing campaign for the H1N1 pandemic with the Public Health Agency of Canada, one of the first things we did was search engine marketing (SEM). In any public health crisis, the first thing people do is look online for symptoms, diagnoses and treatments, so we bid on as many relevant terms as possible to ensure the health authority’s evidence-based campaign was the first link they saw.

Internet self-care is both a blessing and a curse for healthcare, depending on how it is used. Parents can find reassurance in sharing symptoms, stories, and resources about minor ailments online, which can lead to fewer panicked emergency room visits. On the other hand, personal anecdotes, cultlike popular movements (like anti-vaccine activism and homeopathy) and just plain charlatanism can seriously interfere with public health.

And then there’s the way the internet feeds on hypochondria:


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#freedomoftweet transforms your tweet into a bird song

Posted by Marc van Gurp | 6-11-2014 20:30 | Category: Human rights

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The freedom to tweet is not for everyone. As for the people in China, Iran and North Korea.
Reporters without Borders Belgium came up with a solution. They let birds sing the tweets with #FREEDOMOFTWEET.

Functionally it is rather useless, but that isn’t the intention. The twitter bird sings an appealing song about freedom of speech that is fun to share.
Like this relevant song.


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Little girls hijack age warnings during prime time

Posted by Marc van Gurp | 17-10-2014 18:40 | Category: Fundraising, Developing World, Women's Issues

Plan Belgium: I'm too young to watch this movie but old enough to marry.

The latest Plan Belgium campaign was recently featured on TV, in Belgian cinemas and via Preroll on YouTube. The idea is simple and surprising.

At the start of a movie (on TV and in cinema) viewers got the age warning that the film is suitable for children over 12 years. After the age warning a girl tells the viewer “I’m too young to watch this movie but old enough to marry.”

Within 30 seconds, it is clear that it is about child marriage. Every minute 27 girls are forced into marriage. That’s one every two seconds.

Plan Belgium: “The start of a solution is simple: more education. Getting girls to school means delaying marriage. And by becoming a Plan parent that’s exactly what you’re helping to achieve.”

The video below is the translated case study.
See all original Dutch spoken video’s here.


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Would you answer this suicide call?

Posted by Marc van Gurp | 9-09-2014 20:00 | Category: Social aid

Flemish Suicide Prevention Hotline (Zelfmoordlijn 1813): Would you answer this suicide call?.

Flemish Suicide Prevention Hotline (Zelfmoordlijn 1813): Would you answer this suicide call?.

This is the campaign from the Flemish Suicide Prevention Hotline (Zelfmoordlijn) made for World Suicide Prevention Day, September 10. Agency Ogilvy came up with the idea to place a helpline desk in the center of Leuven. The phone on the desk rings incessantly until finally someone answers the calls.

The campaign itself is the result of this intervention on video. Guided with the text: “We are looking for volunteers.”, Then “Something for you?”. The video is clickable and leads to the foundation website.

In Flanders, three people die every day by suicide. It is the first cause of death among young people aged 15-19 years, adult women aged 20-34 years and in adult men aged 30-49 years. The number of suicide attempts is 10 times higher, which means that about 30 people in Flanders undertake a suicide attempt daily.

Read this blogpost in Dutch here.


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Experience censorship on this tram from Amnesty

Posted by Marc van Gurp | 8-09-2014 21:00 | Category: Human rights

Tramnesty: Experience censorship on this tram from Amnesty International Belgium.

Public transport is for everyone, free speech isn’t. That’s the story of #tramnesty, the campaign from Amnesty International that literally drives through Brussels. It is a yellow tram which was already visible in the streets of Ghent last month.

In countries like Russia, Turkey or China, it is not so obvious to freely surf around Internet forums and social media. Like what the Turkish government did in March which block YouTube and Twitter. Passengers in the Amnesty tram experience what censorship means themselves. Travelers who attempt to log in, get this pop-up message: “During this short journey you can not express your opinion on the Internet. For millions of people who are censored, this is a daily experience.”

Freedom of speech is not for everyone. This message is displayed in large letters on the outside of the tram. With the hashtag #tramnesty travelers can share their experience on the tram with the outside world. This is possible after they have reached their destination, because they don’t have Wi-Fi access on the tram.

Done by Amnesty and communication Ogilvy beautiful. This yellow tram is a striking appearance and public transport is a good metaphor for something what is from all of us.

Read this post in Dutch here.


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Mothers go GoPro with disabilities

Posted by Marc van Gurp | 8-09-2014 13:00 | Category: Ableism

Cap 48: Mothers go GoPro with disabilities just like other extreme sports.

Mothers of disabled children are compared with extreme athletes in this new campaign from Cap 48. Because there is no difference.
Cap 48 is an initiative from the Walloon broadcaster RTBF for creating awareness about living with a physical handicap.

GoPro, a miniature camera, is used often in extreme sports. It brings the emotions of the sporter very nearby for the viewer.
Agency Air from Brussels used this technique for 24 hours with fourteen year old disabled Johanna and her mother. The three spots give an impression of how to transform the most mundane activities into an extreme sport, if you have a disabled child.

The choice of director for these videos is also remarkable. It’s Mitch Bergsma, a professional wakeboarder and a GoPro-celebrity on YouTube. He is deaf and dumb from birth. (see the behind the scenes video below)

Other Cap 48 campaigns:
- It is great to live with a handicap
- Look me in the eyes… I said the eyes


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A stutterer becomes a professional radio voice-over

Posted by Marc van Gurp | 25-06-2014 15:00 | Stories | Category: Health, Social aid

1 in 100 Belgians stutter. Which is a lot. But stuttering can be overcome. And Agency Famous proved it along with a professional coach.
Jordy has been stuttering for 25 years but was coached to become a professional radio voice-over.
And with great success. In fact, he was chosen by the National Lottery to record a radio campaign for Win For Life. Each radio spot is followed by a personal message from Jordy.

This documentary made for the Belgium Stuttering People Advocacy Group is an honest and hopeful story for many people who stutter. The Belgium organisation made a dedicated site, both in Dutch and English, with this documentary. It can best be described as a therapy campaign. The main target audience is not the general public but the stutterers themselves.


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Amnesty’s “Torture a man and he’ll say anything” campaign mixes celebrity, humour and harsh reality

Posted by Tom Megginson | 17-06-2014 20:24 | Category: Human rights

Justin Bieber is the future of Rock and Roll says a broken Iggy Pop, Godfather of Punk in this ad from Amnesty International Belgique Francophone.

“Justin Bieber is the future of Rock and Roll” says a broken Iggy Pop, Godfather of Punk. The copy: “Torture a man and he’ll say anything. Torture is not just inhumane, it’s ineffective. Stop it.”

This campaign for Amnesty Belgium is being shared on Facebook and posters in train stations. The mixture of brutal imagery and irony is certainly a shock factor, but it does get the point across.

Below, The Dalai Lama says that “A man who doesn’t own a Rolex by age 50 has wasted his life” and Karl Lagerfeld says “A Hawaiian shirt and flip-flops are the height of elegance.”

What I’d really like to know is if the celebrities had any say in the use of their images.


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Take a hearing test with Amnesty International

Posted by Marc van Gurp | 17-06-2014 20:00 | Category: Abuse, Violence, Women's Issues

Take a hearing test with Amnesty International: matysen.be

I say too much with the headline above this article. It’s about a new campaign from Amnesty International Belgium concealed with the name of matysen.be, a fictional hearing center. The site is in French but you don’t need a lot of imagination to understand what it is about when doing the test.

How fast do you react when hearing sexual violence is the question. The test ends with a shocking infographic on the situation in Belgium.
Do the test here.

Such a test with a hidden message is done before. As in 2008 by the Norwegian Red Cross.

Hat tip iPub!
This blogpost is also published on our new Dutch edition: osocio+nl.


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Shameful campaign about fat, black, bald and ruddy people

Posted by Marc van Gurp | 10-03-2014 16:30 | Category: Discrimination, Women's Issues

Equal Pay Day: Fat people should earn less.

This is the yearly campaign from the Belgian Zij-kant.
The translation explains it all:
“Fat people should earn less.”

Smaller copy at the bottom:
“You think this is outrageous for fat people. Why not for women?”
“Women still earn 21% less than men.”

The video below is in Dutch, the idea is the same as in the print ad.
The three other campaign items are about black, bald and ruddy people. And women.
See them after the break.


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