Osocio NL

Taglist for Belgium


Entries tagged with 'Belgium' have also been tagged with:
Gaia (4), Amnesty International (2), Foie Gras (2), Hearing test (1), Sexual violence (1), amnesty international (1), Aloha (1), GAIA (1), Neutering (1)


A stutterer becomes a professional radio voice-over

Posted by Marc van Gurp | 25-06-2014 16:00 | Stories | Category: Health, Social aid

1 in 100 Belgians stutter. Which is a lot. But stuttering can be overcome. And Agency Famous proved it along with a professional coach.
Jordy has been stuttering for 25 years but was coached to become a professional radio voice-over.
And with great success. In fact, he was chosen by the National Lottery to record a radio campaign for Win For Life. Each radio spot is followed by a personal message from Jordy.

This documentary made for the Belgium Stuttering People Advocacy Group is an honest and hopeful story for many people who stutter. The Belgium organisation made a dedicated site, both in Dutch and English, with this documentary. It can best be described as a therapy campaign. The main target audience is not the general public but the stutterers themselves.


Read more | Post comment (0)


Amnesty’s “Torture a man and he’ll say anything” campaign mixes celebrity, humour and harsh reality

Posted by Tom Megginson | 17-06-2014 21:24 | Category: Human rights

Justin Bieber is the future of Rock and Roll says a broken Iggy Pop, Godfather of Punk in this ad from Amnesty International Belgique Francophone.

“Justin Bieber is the future of Rock and Roll” says a broken Iggy Pop, Godfather of Punk. The copy: “Torture a man and he’ll say anything. Torture is not just inhumane, it’s ineffective. Stop it.”

This campaign for Amnesty Belgium is being shared on Facebook and posters in train stations. The mixture of brutal imagery and irony is certainly a shock factor, but it does get the point across.

Below, The Dalai Lama says that “A man who doesn’t own a Rolex by age 50 has wasted his life” and Karl Lagerfeld says “A Hawaiian shirt and flip-flops are the height of elegance.”

What I’d really like to know is if the celebrities had any say in the use of their images.


Read more | Post comment (4)


Take a hearing test with Amnesty International

Posted by Marc van Gurp | 17-06-2014 21:00 | Category: Abuse, Violence, Women's Issues

Take a hearing test with Amnesty International: matysen.be

I say too much with the headline above this article. It’s about a new campaign from Amnesty International Belgium concealed with the name of matysen.be, a fictional hearing center. The site is in French but you don’t need a lot of imagination to understand what it is about when doing the test.

How fast do you react when hearing sexual violence is the question. The test ends with a shocking infographic on the situation in Belgium.
Do the test here.

Such a test with a hidden message is done before. As in 2008 by the Norwegian Red Cross.

Hat tip iPub!
This blogpost is also published on our new Dutch edition: osocio+nl.


Read more | Post comment (0)


Shameful campaign about fat, black, bald and ruddy people

Posted by Marc van Gurp | 10-03-2014 16:30 | Category: Discrimination, Women's Issues

Equal Pay Day: Fat people should earn less.

This is the yearly campaign from the Belgian Zij-kant.
The translation explains it all:
“Fat people should earn less.”

Smaller copy at the bottom:
“You think this is outrageous for fat people. Why not for women?”
“Women still earn 21% less than men.”

The video below is in Dutch, the idea is the same as in the print ad.
The three other campaign items are about black, bald and ruddy people. And women.
See them after the break.


Read more | Post comment (0)


Mysterious campaign lets politicians do Aloha!

Posted by Marc van Gurp | 20-02-2014 20:30 | Category: Environment, Politics, Developing World

België is geen eiland. De wereldproblemen zijn ook de onze. Belgium is not an island., The world's problems are ours. Challenge our politicians to look beyond borders.

On 18 February 175 mysterious election signs appeared in 130 municipalities in Flanders. With posters of the party chairmen of the five largest political parties. In Aloha outfit! But Why?

That became clear on February 19, when the party leaders were plastered with the slogan “Belgium is not an island., The world’s problems are ours. Challenge our politicians to look beyond borders.”
The campaign led to speculation on social media. And became trending topic. The sender turned out to be the Flemish North-South Movement 11.11.11.


Read more | Post comment (0)


Discover the first brothel for cats

Posted by Marc van Gurp | 29-01-2014 17:00 | Category: Animal rights

GAIA: Discover the first brothel for cats

This new campaign of the Belgian GAIA is about the fact that too many cats end up in a shelter. 30.000 a year in Belgium.
Therefore, the organization comes with a world premiere: a brothel for cats. In reality it is an animated projection of typical window brothels in the red light district

An animation that comes to life in front of unsuspecting passers-by: “Cats have too many sex partners. Avoid unwanted kittens, let your cat neutered.”
The comparison of pregnancy and brothels is not quite right. It is at best a metaphor for wild sex life with a lot of changing contacts.

The projection will take place every evening between 17h and 21h30, from January 28 to February 1, 2014, on the southern facade of the Crowne Plaza in Brussels. Digital surfers can also walk through the red light district of the cats on the Gaia website.

Projected text on the Crowne Plaza: “Cats have too many sex partners. Avoid unwanted kittens, let your cat spayed.”


Read more | Post comment (0)


Watch what happens when a Gran Turismo champion starts racing drunk

Posted by Marc van Gurp | 20-01-2014 11:00 | Category: Drugs, Road safety

Responsible Young Drivers: Watch what happens when a Gran Turismo champion starts racing drunk

Watch what happens when a Gran Turismo champion starts racing drunk.
It’s what you expect. It may seem obvious but the comments on YouTube are sometimes shocking:

- They have to fake it, the “gamer” play a role and do not play the game, it think he can get first place with 1 promille, but he wont be so fast.
- How can this be real he only has 0.9 Promille wtf is that ?
- I guess it was his first drink ever. so lame.

There are also positive reactions and it is even discussed. On a platform where it belongs.

Video is from the Belgium Responsible Young Drivers.

“You can’t restart life
Don’t drink and drive”


Read more | Post comment (0)


Amnesty International advertises the clumsy way because Superheroes don’t exist

Posted by Marc van Gurp | 19-12-2013 21:45 | Category: Fundraising, Human rights

Amnesty International: Superheroes don't exist

This new campaign made by agency AIR breaks with the communication standards of Amnesty International. No dramatic and dark message. Just simple, light and playful.
But the question is still the same: buy a candle.

Very funny!


Read more | Post comment (0)


If Only For a Second

Posted by Tatjana Vukic | 15-12-2013 19:28 | Category: Health

“You know what I miss the most ? being carefree.” .. This sentence inspired the french Cancer Foundation “Mimi Foundation” for a project titled “If only for a second”. Together with the advertising agency Leo Burnett, France, they launched an initiative for a photo project: 20 cancer patients were invited into a studio. With makeup and a wig, they should get a whole new appearance and smiling faces instead of sad, serious or melancholy faces..

image


Read more | Post comment (0)


Click, drag, select and donate #Haiyan

Posted by Marc van Gurp | 26-11-2013 21:00 | Category: Fundraising

haiyan2121 fundraising

This is new fundraising idea as far as I know.
In light of the recent events in the Philippines, the Belgian 12-12 Consortium, a collective of 5 major humanitary organisations, adopted a new mode of donation that doesn’t only makes helping easier, but also a little more tangible. On haiyan2121.be, a website developed by mortierbrigade, donations become visible instantaneously after they’re made. Users click and drag along a map of the destructed area and “rebuild” the selected area by donating. The larger the selected area, the larger the corresponding sum.

The donation is then immediately processed by the 12-12 Consortium and the piece of the map permanently transforms into a reconstructed area.

haiyan2121 fundraising


Read more | Post comment (0)








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

Does social media have the power to change the world?

Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Read more




From the archive: In his final years he was unable to tie his own shoes because of ALS

In his final years he was unable to tie his own shoes because of ALS

Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)