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Taglist for Braille


Entries tagged with 'Braille' have also been tagged with:
Guide Dogs (1), Scent (1), Fast-food (1), Blind (1), Australia (1), Slovenia (1), Belgium (1), Down syndrome (1), ICAC (1)


Dot Power: 20 great videos about Braille

Posted by Marc van Gurp | 4-01-2014 20:00 | Category: Health

January 4 is World Braille Day. It’s the birthday of Louis Braille, the Frenchman who invented the code in 1821.
Braille is a tactile writing system used by the blind and the visually impaired. It is traditionally written with embossed paper. Braille-users can read computer screens and other electronic supports thanks to refreshable braille displays. [Wikipedia]

For this post I collected the 20 best videos found on the net.

Commercials

image

Wimpy Braille Burgers
Fast-food chain Wimpy wanted to let visually impaired people know that they offered braille menus in all of their restaurants. To spread the word they built braille burgers that blind people could actually read.

Reuben wrote about it here.

All Videos after the jump.


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Braille Burgers

Posted by Reuben Turner | 12-01-2012 17:43 | Category: Ableism, Health

Fast-food chain Wimpy spelt out messages on its buns in braille to let blind and visually-impaired people know they were welcome any time. Nice idea, and nice film too. image Video after the jump.


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How do you show support for someone who can’t see?

Posted by Marc van Gurp | 28-03-2010 20:26 | Category: Health

Great idea from Australia. How do you show support for someone who can’t see? Support Scent is the first form of support ever that has been specifically designed for the vision impaired to sense. One that appeals to the sense of smell, as opposed to so many others that appeal to vision.

By purchasing and wearing Support Scent you’ll not only be raising funds for Guide Dogs Australia, but actually letting vision impaired individuals themselves have a chance to be aware that the wider community cares.

Scented Braille letters (and other letter forms preferred by the vision impaired) imbued with Support Scent will be sent out in advance to the blind and vision impaired where possible, ensuring they can recognise the fragrance.

Kit Cosmetics has played a crucial role in the production and distribution of Support Scent.


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The Intercontinental Advertising Cup - a global festival embracing local culture

Posted by Serge Fenenko | 13-11-2008 16:29 | Category: Awards

I just returned from Slovenia, where I was judging the Intercontinental Advertising Cup (ICAC). The Cup is a global advertising festival embracing local culture. The Cup was established in 2007 by four regional festivals - AdFest (Asia-Pacific), FIAP (Latin America), Golden Drum (Central & Eastern Europe) and Art Directors Club Europe. The ultimate goal of The Cup is supporting and celebrating local creativity. Local ad makers have more chances to win The Cup than a Cannes Lion or a Clio. All shortlisted entries of the participating regional festivals automatically (and free of charge) qualify for The Cup. During judging, each entry is translated and, if not fully understood, explained by jury members from that region.

The highest number of Cups (4!) went to Nordpol+ from Germany for its poetic tv commercial Power of Wind for Epuron, a German company that develops and finances renewable energy projects.


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A Blind Call

Posted by Armando Alves | 20-05-2008 14:10 | Category: Social aid

The Braille League (Belgium) helps blind and partially sighted people in professional, social and cultural areas, promoting also several actions to create awareness to the problems this group of individuals faces.
On a brilliant and innovative use of the omnipresent cellphone, agency Duval Guillaume challenged a ordinary daily event: You know when you happen to make a call by accident to the first recorded contact on your cellphone address book?


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So how about turn that into a good action, by placing The Braille League number on the first slot ?
And so the award winning campaign “A Blind Call” was born:

  • Add “A blind call” as a contact on your cellphone (contact = A blind call ; number = 070 22 22 30)
  • If you accidentaly press your address book, that would be the first number
  • You no longer would bother Adrian, Alan or Armando – thanks, anyway! – but rather contribute to solve blind people’s problems.
  • The call ends after 30 seconds with a maximum toll of € 0,75 *.
  • The campaign is live until 31/12/2008

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Thousands of people made a blind call, and the much awarded campaign had a surprisingly large coverage in media. A great use of world’s largest platform for a good cause.

 


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Open your eyes

Posted by Marc van Gurp | 27-05-2007 19:56 | Category: Health

Tv-spot from Fundação Dorina Nowill, the Brazilian organisation for helping the blind. One of their main activities is publish books in braille.


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