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Taglist for brazil


Entries tagged with 'brazil' have also been tagged with:
Cancer (2), body painting (1), organ donation (1), ads of the world (1), activism (1), Viral (1), sex in advertising (1), Football (1), Public Transport (1)


Cancer kills faster

Posted by Marc van Gurp | 1-09-2014 19:00 | Category: Health

AAPC: Cancer kills faster.

Beautiful artwork and well-intentioned. But maybe I’m missing something, I think that the animal is always faster.
The posters were made for World Day Against Tobacco on August 29.


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Priority Seats for those who want to make friends

Posted by Marc van Gurp | 28-08-2014 22:30 | Category: Social aid

Social intervention 2.0 IRL: Priority Seats for those who want to make friends.

Public transport is not the best social environment you can think of. Staring, reading, silence, and nowadays playing with a smartphone is what most travelers do.
In Brazil they came with a new kind of priority seats to break this daily routine. You could call it social intervention 2.0 IRL.

These seats, marked with a label, are only available to people who wish to gain new experiences. For people who are ready for a new conversation.
For help to start a conversation some suggestions are given on post-its.


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Why a Brazilian football team played with an inverted jersey and no one noticed

Posted by Marc van Gurp | 6-06-2014 21:40 | Category: Discrimination, Sport

Brazilian football team Botafogo inverted the colors of its jersey in the battle against racism.

Due to the increasing racism, Brazilian football club Botafogo inverted the colors of its traditional jersey. It was striped black and white for over 100 years. And the club, together with Puma, announced that they would take the field with a special jersey. After great expectations came the surprise which no one noticed.

The take the field with an inverted shirt that was black and white also. And unfurled a banner reading:
“If you didn’t notice the invertered jersey, it’s because color makes no difference at all.”

Brazilian football team Botafogo inverted the colors of its jersey in the battle against racism.


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This organ donor ad is weird — and kind of beautiful

Posted by Tom Megginson | 22-03-2014 14:35 | Category: Health

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How could two people be any physically closer than making love? How about having an organ transplanted between them?

It’s a weird way to promote organ donation, and could perhaps turn off some potential donors by sexualizing their deeply selfless act. But if the best an issue awareness ad can do is to provoke discussion, then this beautifully art directed example from Brazil has accomplished its goal.


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Social Experiment: Need change?

Posted by Marc van Gurp | 2-03-2014 11:00 | Category: Poverty

Social Experiment: Need change?

Another social experiment. This video will not be as successful as this viral but this little idea is very nice.
“Need change? Feel free to take what you need.”

In countries such as Brazil, you have to pay with coins to travel by bus. It is a problem when you’re without change. Or because you’re unemployed.
Do you have coins? Leave them behind for someone else.

It was developed by the occasional Troco Coletivo for Unicred, a cooperative bank in Brazil.


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The Conditioned

Posted by Marc van Gurp | 21-02-2014 22:00 | Stories | Category: Homelessness

Raimundo Arruda Sobrinho was homeless in São Paulo, Brazil, for nearly 35 years, and became locally known for sitting in the same spot and writing every day. In April 2011, he was befriended by a young woman named Shalla Monteiro. Impressed by his poetry and wanting to help him with his dream of publishing a book, she created a Facebook Page to feature Raimundo’s writing. Neither could have expected what happened next.


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Muquifu - You are History. You are Culture. You are the Museum.

Posted by Tatjana Vukic | 9-11-2013 22:30 | Category: Poverty

Muquifu â Portuguese acronym for Museum of Urban Escaped-slave Communities and Slums is a space that promotes cultural preservation and appreciation of a slum complex in Belo Horizonte, Brazil. The pictures of Campaign portray actual slum residents.

It is noteworthy that all the images are not staged and the people are photographed behind the windows at their own homes telling us the story about their difficult living conditions.
A dilapidated window becomes a metaphor for their hard life. A sign on a wall as the firm sign of the owner tells us about unfulfilled wishes and dreams.
The world is not for all the same no matter how far the windows are open. These dreams remain stuck in four walls.

The Firm, Joaquim Rodrigues de Sousa. The tiny-window house is not the only thing this man has put up. His strength also keeps his body up, scared by surgeries and column screws.

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Artists take mastectomy images to the streets   #Pinkverts

Posted by Tom Megginson | 31-10-2013 15:37 | Category: Pinkverts

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Leave it to Brazil to do a breast cancer awareness campaign that simultaneously feels inappropriately sexualized and undeniably cool:


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Clumsy artwork works well in these Alzheimer’s ads

Posted by Marc van Gurp | 3-08-2013 23:30 | Category: Health

Projeto Lembrar: Alzheimer's erases even when what you never thought you would forget.

The artwork is clumsy. And freaky.
And without the copy no one would guess the cause. But the combination of artwork and copy works very well.
What do you think?

The ad is from Projeto Lembrar, a Brazilian support group for relatives from those who suffer from Alzheimer.

“Alzheimer’s erases even when what you never thought you would forget.”


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We are an African species

Posted by Tom Megginson | 4-06-2013 18:52 | Category: Government

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That’s the message of this celebratory ad put out by the State Government of Bahia, Brazil, to celebrate Africa Day (May 25).


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