Taglist for Canada

Entries tagged with 'Canada' have also been tagged with:
Sochi (3), Sport (3), Olympics (3), Twitter (2), Texting (2), LGBTQ (2), Mental Health (2), Drunk driving (2), Salvation Army (1)

Canadian Paralympians push the envelope for Sochi #whatsthere

Posted by Tom Megginson | 5-02-2014 17:29 | Category: Sport

Canadian Paralympians push the envelope for Sochi

After gathering huge accolades for their “Unstoppable” campaign for London 2012, the Canadian Paralympic Committee and BBDO Toronto have taken a different approach to the 2014 Winter Games in Sochi.

Where “Unstoppable” was a moving, storytelling approach, #whatsthere is all action:


It’s an interesting use of the video “envelope” format familiar to anyone who has watched a widescreen movie on a standard TV set.


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Lube up for the Sochi Luge

Posted by Marc van Gurp | 4-02-2014 21:30 | Category: Gender issues, Sport


The ad that wins the Olympics comes from the Canadian Institute of Diversity and Inclusion (CIDI). There is no doubt about that.
The two-man luge, in all its glory. Once you see this, you’ll never look at the Luge the same again.

Using an insult to tell the message. With all the clichés that matter. So exaggerated that it’s brilliant.

“The Games have always been a little gay. Let’s fight to keep them that way.”

Michael Bach, Founder and CEO of the CIDI: “The discrimination in Russia is unacceptable. As an organization, we want to show our support, especially for the athletes competing at the Olympics in Sochi.”

Hat tip Shannon!

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Classic Coke ad hacked to shame Olympic sponsorship #CheersToSochi

Posted by Tom Megginson | 29-01-2014 19:37 | Category: Human rights

Classic Coke ad hacked to shame Olympic sponsorship

Queer Nation NY combined Coca-Cola’s classic ode to world peace, (the 1971 “Hilltop” ad by McCann-Erickson) with images of anti-gay police violence in Russia to make a statement about the brand’s involvement in the 2014 Winter Olympic Games.


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Struggling Single Moms Take Over Celebrity News

Posted by Marc van Gurp | 16-01-2014 17:00 | Category: Fundraising, Homelessness, Poverty, Women's Issues

As a society we’re completely obsessed with celebrity culture, meanwhile, some single mothers struggle every day just to provide the basics for their children.
To raise awareness and support for WoodGreen Community Services’ “Homeward Bound” program, DDB Canada Toronto has launched a provocative campaign that prompts people to care about those living in poverty as much as they care about celebrities.

The program helps homeless or inadequately-housed single mothers earn a tuition-paid college diploma, start a career and achieve economic self-sufficiency.

Denise Rossetto, executive creative director at DDB Canada: “Our creative is a parody of popular celebrity media culture, but instead of celebrity-focused stories, it features hard-hitting headlines about struggling single mothers and the real hardships they face each day.  Learning about celebrities is fun, but we want people to recognize that there are many others who are in greater need of our attention and support.”


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Bones out of Yogis for Arthritis Research

Posted by Marc van Gurp | 12-01-2014 22:30 | Category: Fundraising, Health

The Power of Movement - Arthritis Research Foundation

This gorgeous, stylish and almost perfect campaign is made for The Power of Movement, Canada’s largest yoga fundraiser.

In this campaign, agency Lowe Roche demonstrates yoga’s dual benefits by creating shapes of the human bone system using Canadian yoga instructors and dancers. Simply by doing yoga, we could ‘see’ parts of the body regaining the power of movement.
The agency wanted to show that doing yoga not only raises money for arthritis, but actually brings increased movement to arthritis sufferers as well.

About in 1 in 7 Canadians are affected by this family of over 100 diseases. The Arthritis Research Foundation works to raise funds for research into treatments and possible cures, for arthritis and associated autoimmune diseases.

The idea is that by doing yoga on Sunday, March 2, 2014, you can help bring the power of movement to the 1.6 million people living with arthritis.
It is held in 11 locations across Canada.

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Canada’s designers rebel against government-developed national logos

Posted by Tom Megginson | 13-12-2013 18:32 | Category: Design

When Canadian public broadcaster CBC released the logos being considered by the Government of Canada for the country’s upcoming sesquicentennial, people were quick to react.

Canada turns 150 - 150logo

Nobody was quite as vocal as Canadian designer Ibraheem Youssef, who now works as an ACD at Hill Holliday, Boston:

“As a Graphic Designer that has been working in the field of Design for 14 years, I was appalled by the quality and standard of the designs being presented. That sentiment was also shared by many other Designers like myself.

As cries of protest and disgust started to fill the digital airwaves via Facebook and twitter, I decided to do something about it. I went forth and contacted a group of esteemed, professional and award winning Graphic Designers and Art Directors and challenged them to create something better than what is currently being circulated in the media.”

Ibraheem’s version, and my three favourites from the first round of crowdsourced logos, follows:

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Ghosts victim of silence

Posted by Simon Beyrand | 1-11-2013 17:35 | Category: Road safety

In Quebec, road accidents are the leading cause of death among the 16-24 years old. To raise awareness on this major problem, the road insurance company of Quebec developed an innovative 3D display device in 20 colleges.

The idea: when a student approaches the bathroom mirror, a ghost appears and tells how he lost his life. 3 different stories are displayed to relate the 3 main causes of road accident (speeding, drinking, and texting). Indeed, the victims are passengers who didn’t try to reason with the drivers: the ghosts are “victim of silence”.

The result: those young Canadians lived a disturbing but memorable experience. This approach that shows the passenger’s responsibilities is not very common in road safety campaigns.

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Salvation Army Canada use house numbers of homeless

Posted by Marc van Gurp | 23-10-2013 22:45 | Category: Homelessness

Salvation Army Canada. No one should have to call the streets home. Give hope to the homeless.

Nice campaign from the Salvation Army in Canada. They wants to let Canadians know that no one should have to live on the streets. For that they use house numbers with their tagline: “No one should have to call the streets home. Give hope to the homeless.”
They did this by placing typical neighborhood home address signs in a variety of public places where people normally eat, talk, read, relax, wait for the bus, or just hang out.

Matt Litzinger, Co-Chief Creative Officer from Cossette, the agency behind the campaign: “The problem with homelessness is that it’s often easy to ignore. We wanted to jolt the public by putting messages in places – and in a manner – that would surprise them. Then we continue to turn that communications experience on its head by telling our audience that these same locations are also places that street people call home.”

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These anti-Canada posters appearing in the United States are the work of a Canadian

Posted by Tom Megginson | 22-10-2013 19:50 | Category: Environment


The poster above is just one of a series that has been mysteriously appearing in Washington DC.

They’re the work of Franke James, a Canadian activist author and artist.

She calls it an “anti-tarsands art show,” and it features some pretty harsh imagery, including a cartoon of Canada’s Prime Minister as a flasher.

“Canadians’ right to free expression is being quietly eroded by a pro-oil government insistent on promoting tar sands and silencing anyone who might interfere with those plans,” said Franke James in her press release. “Rather than the friendly neighbor to the north, Canada has become the dirty old man.”

Ms. James has bought transit shelter ad space, and her posters will run through November at 7th & Pennsylvania NW, 10th & Pennsylvania NW, 8th & Pennsylvania SE, 7th & Constitution NW, and 15th & Constitution NW.

See all the posters below:

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Shock campaign confronts Canadians with the realities of trafficked youth

Posted by Tom Megginson | 19-10-2013 17:43 | Category: Abuse

[via Huffington Post]

It’s a well-known tactic used to shake up complacency in the first world. We’ve seen it done in the “Woman to Go” campaign in Tel Aviv, as well as this one in South Africa  and this one in Canada and another the UK, more than 10 years ago.

But the idea still has the power to get attention, apparently. The image above was used in a series of posters that appeared in Edmonton, Canada, leading to a “recruitment’ site:

[screencap via Edmonton Journal]

The “reveal” happened as posters were sniped and the website changed to deliver the branded campaign message:

[via CBC]

[via Huffington Post]

According to the Edmonton Journal, the campaign caused a flurry of activity and angry complaints when it was posted in Edmonton, including concern from other organizations working in the same field, such as Stop the Traffik, the Centre to End All Sexual Exploitation and the Action Coalition on Human Trafficking.

“I’m very conflicted,” Mark Cherrington, an Edmonton youth court worker, told Sun News Network. “It was inappropriate in the sense that it left you hanging. There was nothing to clarify, there was no context.”

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