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Taglist for cancer

Entries tagged with 'cancer' have also been tagged with:
Breast Cancer (12), vintage (2), Brazil (2), Body painting (2), Mamming (2), Iceland (2), throwback thursday (2), nudity (1), slactivism (1)

Cancer kills faster

Posted by Marc van Gurp | 1-09-2014 18:00 | Category: Health

AAPC: Cancer kills faster.

Beautiful artwork and well-intentioned. But maybe I’m missing something, I think that the animal is always faster.
The posters were made for World Day Against Tobacco on August 29.

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Confronting fears for funding cancer research

Posted by Marc van Gurp | 6-08-2014 16:00 | Category: Fundraising, Health

The Canadian Cancer Society Fearless Challenge: Confronting fears for funding cancer research.

The Canadian Cancer Society just launched their new fundraising campaign with the title ‘Fearless Challenge’. It is an invitation to all Canadians to confront their fears to help those living with cancer.
Money raised through the Fearless Challenge will fund cancer research and help patients and their families through support services.

Susan Drodge from The Canadian Cancer Society: “The society is committed to creating a world where no Canadian fears cancer, but we are not there yet. We know that more work needs to be done because a cancer diagnosis is still one of the scariest things a person can face.”

Participating in the Fearless Challenge is easy. Participants need to register a fear, upload a video and start fundraising.
From spiders to heights, to singing in public, no fear is too big or too small.

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1972: “Smoking is Very Glamorous” poster #TBT #ThrowbackThursday

Posted by Tom Megginson | 19-06-2014 21:10 | Category: Vintage


This poster hung in the teacher’s lounge in my elementary school, almost 40 years ago. All I can remember about that room is that it was always full of smoke.

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Cancer hospital hard at work putting itself out of business

Posted by Marc van Gurp | 30-05-2014 12:00 | Category: Health

Seattle Cancer Care Alliance hard at work putting itself out of business with prevention campaign Do One Thing

The goal of each charity is to make themselves redundant. That’s why we call them non-profit.
That a for-profit hospital tries the same is remarkable.

The Seattle Cancer Care Alliance is spending a third of its 2014 budget for shrinking its target market. Do do it with the prevention campaign Do One Thing. It promotes cancer risk-reducing lifestyle changes that people, especially adults 45+ and especially women, can make on their own, without participation in any hospital program.

Just do one thing is the overall message. You don’t have to change everything. You don’t have to do everything. Every day, pick one healthy thing, and do it.

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1970s: American Cancer Society begins the long fight against tanning #TBT #throwbackthursday

Posted by Tom Megginson | 8-05-2014 14:18 | Category: Vintage

1970s: American Cancer Society begins the long fight against tanning

I’m old enough to remember when we weren’t taught to fear overexposure to the sun. As a pale, Anglo-Canadian child in the ‘70s, I believed that the occasional sunburn was just part of summer. By the ‘80s, when I was a teen, I would start trying to get a tan on warmer days in April and May.

And why wouldn’t I have? This was the typical skincare advertising of the day:

1970s: American Cancer Society begins the long fight against tanning

But the idea that tanning, like smoking, is a major cancer hazard was already on the radar of social marketers in the 1970s. See a vintage ad from the American Cancer Society, below:

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“I Touch Myself” finds new life as a PSA

Posted by Tom Megginson | 15-04-2014 17:11 | Category: Health

I Touch Myself PSA

You remember the song. If not from its endless radio play in 1990, then from the “Fembots” scene in Austin Powers. It’s “a song that celebrates female sexuality like no other,” according to itouchmyself.org, a charity established to carry on the wish of the song’s late singer, Chrissy Amphlett, that it find a second life as an awareness campaign for breast self-examination.

Chrissy Amphlett died almost exactly a year ago of breast cancer. In her memory, ten Australian women singers carry the melody from one to another in a beautiful and haunting tribute:

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#cockinasock is the latest in narcissistic cancer slacktivism (NSFW)

Posted by Tom Megginson | 26-03-2014 14:08 | Category: Activism

As Osocio’s resident “sex in advertising” blogger, I’m afraid I cannot ignore the latest meme in weird awareness activism.

That’s right, this post is about #cockinasock.

I’ll let Esquire Magazine explain:

No, it’s not the cleverly subversive marketing campaign for a new Red Hot Chili Peppers album, hell bent on providing women’s magazines with blog fodder and stuffing your Facebook (and Instagram, and Twitter) feed with enough meagerly filled stockings to ruin Christmas forever. #Cockinasock is actually a brilliantly fresh movement to raise awareness for testicular cancer, drummed up by non-profit Cancer Research UK, who’ve raised $13 million so far from last week’s #nomakeupselfie campaign and didn’t want men to feel left out.

Indeed. Why shouldn’t men sexualize a horrible affliction like cancer the way women do, each October? We, too, can “attention whore” on social media to raise awareness for something that people are already painfully aware of. Why bother getting into the nitty-gritty of prevention, fundraising, and empathy for sufferers when you can stuff your manhood in a sock and use a faddish excuse to sext the entire internet.

No, I will not be participating. See some examples of men who are, after the break. They are probably not appropriate for your workplace.


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In Iceland, nothing is more masculine than mustaches and male choirs

Posted by Marc van Gurp | 23-03-2014 22:30 | Category: Health

Mottu Mars. In Iceland, nothing is more masculine than mustaches and male choirs.

In Iceland, nothing is more masculine than mustaches and male choirs. That’s why agency Brandenburg combine these two factors to raise awareness for mens health and the fight against cancer.
Mottu Mars, Mustache March, is a cancer awareness program in Iceland aimed at men similar to Movember.

The song is an traditional male choir standard called : “Hraustir menn” (Stout Hearted Men) A total of 250 men sang in this ad that was filmed in multiple locations around Iceland.

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If Only For a Second

Posted by Tatjana Vukic | 15-12-2013 19:28 | Category: Health

“You know what I miss the most ? being carefree.” .. This sentence inspired the french Cancer Foundation “Mimi Foundation” for a project titled “If only for a second”. Together with the advertising agency Leo Burnett, France, they launched an initiative for a photo project: 20 cancer patients were invited into a studio. With makeup and a wig, they should get a whole new appearance and smiling faces instead of sad, serious or melancholy faces..


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Breast Cancer awareness PSA criticized for **lack** of nudity

Posted by Tom Megginson | 10-12-2013 17:30 | Category: Pinkverts

New Zealand Breast Cancer Foundation

Here’s an unexpected scandal.

When the New Zealand Breast Cancer Foundation sought to remake the Scottish government’s extremely popular campaign featuring a topless Elaine C. Smith, they faced a serious obstacle: Showing nipples, even in the interest of describing cancer symptoms, is not allowed on TV before 8:30 pm.

Instead, the ad uses an Austin Powers sight gag of covering the breasts with objects:

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