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Taglist for Cardboard

Entries tagged with 'Cardboard' have also been tagged with:
Arrels Fundació (2), ReThink (1), Font (1), Orlando (1)

Their cardboard story could be ours

Posted by Marc van Gurp | 9-09-2014 11:25 | Category: Homelessness

Rethink Homelessness: Their cardboard story could be ours.

Rethink Homelessness, an Orlando-based advocacy group, asked their homeless friends to write down a fact about themselves that other people wouldn’t know just by walking past them. The answers are confronting as it may be our story.
Many are surprised to learn that 80% of the Orlando homeless are families and children. Most of those families impacted were getting by just fine and one event led to their homelessness like a job loss or health situation.

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New: the Homelessfonts

Posted by Marc van Gurp | 11-06-2014 20:00 | Category: Design, Fundraising, Homelessness

Arrels Fundació: the Homelessfonts

This is quite brilliant idea based on the handwritten cardboards no one reads. The Spanish Arrels foundation, in partnership with the advertising agency The Cyranos McCann, presents Homelessfonts.org, the first website to let you buy fonts created by homeless people.

The idea is that individuals and companies can buy these different fonts through the Homelessfonts.org website and use them in different spheres, such as their social networks and corporate identity, whether for advertising, stationery or packaging, etc.
It makes a design more personal because there is a story behind it. In a way it makes homeless people visible in a unique way. And the handwriting of the homeless will finally be read.

At the website users can also find out about their creators’ stories and see the uses made of them. So far about ten homeless people have taken part in the scheme.

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Cardboard hearts to make sure there is #ningudormintalcarrer

Posted by Marc van Gurp | 28-12-2012 22:00 | Category: Homelessness

Arrels Fundació - Cardboard hearts to make sure there is #ningudormintalcarrer

In Barcelona, there are around 3.000 homeless people. Arrels Fundació has been working for more than 25 years with one goal: #ningudormintalcarrer (#nobodysleepingonthestreet).

This Christmas, the foundation launched a fundraising campaign with the name “People with a heart”. The objective is to raise awareness about homelessness and to raise funds to provide housing the homeless. To make sure that there is #ningudormintalcarrer.

Cardboards are often used in homelessness campaigns. And also in the campaign from Arrels Fundació is it a logical choice.

Arrels Fundació: “The cardboard symbolizes sleeping on the street and the heart reminds us that homeless people also have one. By using the hashtag #ningudormintalcarrer (nobodysleepingonthestreet) in the design, a combination of online and offline action is achieved.”

Some of the pictures published on Instagram (see them all here):

Arrels Fundació - Cardboard hearts to make sure there is #ningudormintalcarrer - Instagram

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