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In a global world, everyone is your neighbor

Posted by Marc van Gurp | 14-02-2014 16:00 | Category: Environment, Poverty, Developing World

Caritas: Weit weg ist näher, als du denkst. Far away is closer than you think.

What we buy, how we live and make contact with others - our daily behavior always has an impact on the living conditions in poor countries. The new annual campaign from the German Caritas is about these global relationships. Through beautiful animation and stop-motion linked with real actors, the problem of global neighborhood is discussed in a playful way. To raise awareness and to promote more individual responsibility.

The problem seems complex but agency BBDO has been able to tell it a simple and clear way. Scenes from a western suburb connected with scenes from districts in poor countries. That far away is closer than you think, shown with four examples in 60 seconds.

Agency BBDO Proximity Dusseldorf worked together with Austrian Designer Isi Wimmer, stop-motion animation expert Jim Lacy and cinematographer Michael Mieke .

The 60-second spot had it’s premiere last Thursday and will be aired from February 18.
See the making-after the break.


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