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Taglist for Change


Entries tagged with 'Change' have also been tagged with:
Quantas (1), UNICEF (1), Social media (1), Australia (1), Viral (1), Coins (1), Experiment (1), Brazil (1)


Does social media have the power to change the world?

Posted by Marc van Gurp | 20-06-2014 14:40 | Academy | Category: Social Media, Strategy

Does social media have the power to change the world?

Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected.
This video from the School of International Development at the University of East Anglia is a animated infographic about the questions and figures related to change and social media.



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UNICEF wants powerful change with the useless 5 cent coin

Posted by Marc van Gurp | 19-05-2014 19:00 | Category: Fundraising, Developing World

UNICEF Change For Good: UNICEF wants powerful change with the useless 5 cent coin

Internationally, the UNICEF Change For Good program has been extremely successful for 23 years as travellers get rid of their dead foreign currency onboard. However, locally Aussies aren’t donating. 
The challenge was to find a way to prompt Aussies to donate when travelling domestically onboard Qantas flights & in terminal.

Agency Iris Worldwide did it with transforming the useless 5 cent coin in the campaign video into powerful change by showing what will happen.

It’s an integrated campaign, with the video as most important campaign item which will be shown onboard on Qantas flights. The other part is ‘in-terminal’, like print and donation bins.

Passengers can deposit their spare change in Change for Good envelopes provided in seat pockets on Qantas domestic flights and place them in UNICEF collection bins at domestic airports around the country.
Change for Good is an partnership between UNICEF and the international airline industry.


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Social Experiment: Need change?

Posted by Marc van Gurp | 2-03-2014 11:00 | Category: Poverty

Social Experiment: Need change?

Another social experiment. This video will not be as successful as this viral but this little idea is very nice.
“Need change? Feel free to take what you need.”

In countries such as Brazil, you have to pay with coins to travel by bus. It is a problem when you’re without change. Or because you’re unemployed.
Do you have coins? Leave them behind for someone else.

It was developed by the occasional Troco Coletivo for Unicred, a cooperative bank in Brazil.


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