Taglist for DDB
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Europe (1), politics (1), reproductive rights (1), spain (1), choice (1), abortion (1), animal welfare (1), disturbing (1), pets (1)
Tom Megginson | 25-06-2014 22:16 | Category: Human rights
(Image via The Guardian)
CELEM, the Spanish branch of The European Women’s Lobby,worked with DDB to create a pro-choice campaign that involved setting up a bricks-and-mortar travel agency (and web site) that demonstrated what would happen if a more restrictive anti-abortion law passed.
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Tom Megginson | 22-03-2014 15:16 | Category: Animal rights
I’ll just put it out there: Those eyes are freaking me out.
These ads for CARA Welfare Philippines are based on a strong insight, but the reflective eyes completely alienate me from what would otherwise be an emotionally-engaging animal picture. While I agree that the internet doesn’t really need more adorable cat pictures, these pets make me feel like they will eat my soul as soon as I fall asleep. Another unfortunate example, IMHO, of ad creatives lacking empathy with the audience and the subject matter.
What do you think?
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