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Taglist for Denmark


Entries tagged with 'Denmark' have also been tagged with:
Turkey (1), Diversity (1), Snapchat (1), Selfie (1), Landmines (1), Endangered animals (1), Angola (1)


A priest, a rabbi and an atheist walk into a bar for cultural diversity

Posted by Marc van Gurp | 20-05-2014 11:30 | Category: Discrimination, Human rights

A priest, a rabbi and an atheist walk into a bar for cultural diversity

May 21 is World Day for Cultural Diversity for Dialogue and Development. And Danish agency Move. Copenhagen made a campaign for this day.
They use the opening line of well known jokes and give it a little twist.

The day was created to raise awareness worldwide about the importance of intercultural dialogue, diversity and inclusion.

The three posters are part of their new ongoing campaign ‘Messages Worth Sharing’. The campaign isn’t co-branded, it’s the message from the agency itself.
As Simon de Tusch-Lec from the agency commented: “By not doing so, we will achieve continuity, consistency and creative freedom throughout the campaign.”


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WWF warns you with Snapchat for the #LastSelfie

Posted by Marc van Gurp | 14-04-2014 22:00 | Category: Environment, Fundraising

WWF Denmark and Turkey on Snapchat: Don't let this be my #Lastselfie.

It is a natural choice to use Snapchat as media channel for environmental organisations. The Brazilian OndAzul did it in a campaign about the disappearing rainforest.
Snapchat is the app where images disappear from the screen in a couple of seconds. Very popular among young people.

WWF Denmark and Turkey use this idea in their new campaign about endangered animals. The image of a polar bear, tiger, gorilla, panda and orangutang is used with the text “Don’t let this be my #LastSelfie”.

WWF ask their community to take a picture from the campaign images with Quick Chat with their phone and send the picture to Snapchat friends. The call to action is included on the image.
Very smart!

See the Turkish version in the video below and at Bigumigu.


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Picnic gone wrong

Posted by Marc van Gurp | 23-08-2010 19:17 | Category: Human rights, Peace & Conflicts

Ads of the World published the video above a few days ago although it’s from 2008. It’s from the Danish organization Danmark mod Landminer (Denmark against landmines).
It’s a very common and useful communication technique: bring a problem or situation nearby.

Very well done but didn’t we see this message with landmines on a football field before in 2006? See below the video from the UN: stoplandmines.org.
Hello Joe La Pompe, are you there?


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