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Taglist for Denver Water

Entries tagged with 'Denver Water' have also been tagged with:
Denver (2), Water (2), Sukle (1), Water conservation (1)

Don’t be that guy with the knee high athletic socks

Posted by Marc van Gurp | 12-08-2014 14:00 | Category: Environment

Denver Water: Don't be that guy. Don't water when it rains.

I have often written about the ‘Use only what you need’ campaigns from Denver Water. It’s my favourite behaviour change campaign, now already in the tenth year.
In recent year agency Sukle used mainly text and objects in public space. This year the agency use funny characters.

Each campaign items shows a recognisable character, someone you do not want to be. It is one of the golden rules in behaviour change and ‘Use only what you need’ proofs that it is highly effective.

I did an interview with the agency name giver Mike Sukle last year about the ongoing campaign. Read it here.

We made a Pinterest board with a a lot of print ads and photo’s from all Denver Water campaigns made by Sukle. See it here.

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Interview: Mike Sukle about 9 years campaigning for Denver Water

Posted by Marc van Gurp | 16-06-2013 21:00 | Academy | Category: Interviews, Strategy


I did a lot of blogposts about the Denver water campaigns made by Sukle Advertising &Design.
“Award winning, humorous, positive approach, recognizable, consistent style, understandable message and above all great artwork” I wrote recently.
The campaigns is already in it’s ninth year. Time to look back.

I did an interview with the agency name giver Mike Sukle last week about those nine years.
Mike took the time to give us a good insight from the agency side.

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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