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Taglist for Elections

Entries tagged with 'Elections' have also been tagged with:
NSPCA (1), South Africa (1), Sand Painting (1), New Zealand (1), Maori (1), Ambient (1)

This Election Poster Hack is done before, Literally

Posted by Marc van Gurp | 6-05-2014 14:29 | Category: Politics

NSPCA Election Poster Hacking.

“Good artists copy, bad agencies steal” commented Johann Schwella (Creative director at 140 BBDO and Co-Founder 10and5) on Twitter after seeing this new campaign from the South African NSPCA. And he is right. It’s an exact copy of the 2011 Skatepark Guerrilla campaign from Denmark.

South African advertising agency The Hardy Boys made the posters for the NSPCA, the animal welfare organisation. The technique is simple, they added a poster below the original election posters from various parties. Just like what was done in Denmark. See here and below.

Stealing ideas is not a problem. That happens more often in advertising and other fields and mostly done with adding a new twist. The original idea is awesome, and it is a shame that The Hardy Boys have been guided by laziness.

More about the NSPCA campaign at 10and5.

Election Poster Skate Attack

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Beautiful sand painting as a call to vote

Posted by Marc van Gurp | 22-01-2014 22:00 | Category: Politics

Maori Roll or General Roll

This is one of the gems that we missed last year. It’s an election campaign from New Zealand.
‘Māori Roll or General Roll’ is about the choice available to Māori in the Māori Electoral Option, a legislated event which runs approximately every five years. It is a call to vote.

Saatchi & Saatchi NZ ECD Antonio Navas: “The main challenge was to deliver such a message, with the cultural and political issues surrounding it, in a way that doesn’t preach to the audience, but embraces and includes them. As an agency, we didn’t wish to dictate anything, so we approached the project as a true collaboration.”

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