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How explicit do we have to get to promote better, safer, sex?

Posted by Tom Megginson | 7-02-2014 21:51 | Category: Health

How explicit do we have to get to promote better, safer, sex

You may want to put on your headphones, and watch your back, if you plan to watch this at work:

Just released by the International HIV/AIDS Alliance, this video is the latest in a series of attempts to make the safer sex message as sex-positive as possible.

According to The Independent:

The 60-second television spot, which has been described as one of the most provocative ads to be screened on British television, has already started tongues wagging amongst industry experts, and looks set to get pulses racing as well when it’s broadcast at 11.45pm and 12.05am on Friday night - the only terrestrial showing it will receive.


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