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Taglist for Hospital


Entries tagged with 'Hospital' have also been tagged with:
Family (1), Canada (1), YouTube (1), Empathy (1)


Poignant voiceover remind us that nobody is immune from the pain of a sick child

Posted by Marc van Gurp | 23-05-2014 12:00 | Category: Fundraising, Health

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‘A Sick Child Affects Everyone’ is the a new emotionally charged fundraising campaign for BC Children’s Hospital Foundation. Three TV ads and three radio ads bring us the painful journey experienced by parents, grandparents, siblings, extended family and friends caring for a sick child.

“There is no book for this” the father thinks in the second TV ad. It’s almost a feeling of helplessness and a donation can soften it slightly.

Stephen Forgacs from BC Children’s Hospital Foundation explains: “There’s no question that a child’s illness has a tremendous impact on the people around them. This impact extends well beyond immediate family and into communities across the province. In supporting our hospital, donors touch the lives of thousands of people well beyond the hospital walls; agency DARE realistically captured the journey of family and friends affected by a sick child through this campaign.”

The TV and radio campaign is now live and will run throughout the year.  Print ads will appear from June.


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Best health care video ever made is about one word

Posted by Marc van Gurp | 24-01-2014 11:59 | Category: Health

Cleveland Clinic: Empathy: The Human Connection to Patient Care

1,250,000 views, 7,503 thumbs up and 615 comments. This is the result after 11 months on YouTube.
These aren’t Bieber numbers but for a health care video it is huge.

Life in a hospital is not only about illnesses. It’s is about questions. And answers. About victories. And loss.
About grief. And relief. About patients. And staff.
And it’s all captured in one word: empathy.
Empathy is the human connection to patient care.

What if you could see a thought bubble above every person’s head, telling you what they were thinking and feeling as you walked by?
The Cleveland Clinic created such a world.

“We wanted to explore what empathy means, the ability to understand and share in the feeling of another. We think empathy takes on a new dimension in a hospital, where there is the push and pull of health and sickness — and where giving and receiving care happens every day.
Empathy is who we are in our connection to each other. It’s how we view every person who comes through our doors.”

And very special: the video was produced internally.


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