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Taglist for Israel


Entries tagged with 'Israel' have also been tagged with:
Deaf (1), Hearing problems (1), sex in advertising (1), mental health (1), eating disorder (1), health (1), anorexia (1)


A hearing test disguised as a mobile game

Posted by Marc van Gurp | 15-04-2014 15:40 | Category: Health

Bekol: Sonar Invasion, a mobile game which is also a hidden hearing test.

Not only old people suffer from hearing deficiencies. 10% of the Israeli population has hearing problems according to Bekol, the Organization of Hard of Hearing and Deaf People.
They wanted to raise awareness to the issue, but had a hard time reaching the target audience. The solution was to use a medium young adults use most, their smartphones.

The came with Sonar Invasion, a mobile game which is also a hidden hearing test.
Using headphones, users were invited to listen and work out where the enemy torpedoes trying to destroy the submarine are coming from.

At the end of the game, users had a surprise coming: without realizing it, during the game they underwent a hidden hearing test which was developed in association with Bekol. If a hearing problem was detected the player was directed to call Bekol’s helpline directly from within the game.

Download the app here (iPhone).


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Is this eating disorder ad too sexy?

Posted by Tom Megginson | 20-02-2014 16:10 | Academy | Category: Social Marketing

image

It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin.

When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse reflection of myself that is always bulgier and heavier than reality.  That’s the really scary thing about dysmorphia, as opposed to just wanting to lose weight: it’s a chronic mental illness that can kill, because people who have it can’t see what they’re doing to their bodies:

image



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