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Domestic violence (1), Animal abuse (1)
Marc van Gurp | 31-05-2014 21:30 | Category: Abuse, Violence
It is a known fact that domestic violence is often preceded by violence against animals. Research by the USA Association of Prosecuting Attorneys shows that 76% of animal abusers also abuse a member of their family.
With that agency Serve Marketing made the campaign Spot Abuse Project.
The campaign is a regional pilot project intended to reduce the growing percentage of domestic violence incidents in Milwaukee. The call is encourage residents to dial 911 when they suspect animal abuse.
The premise is that if more people can be convinced to dial 911 when they suspect animal abuse (an act generally considered to be easier than reporting domestic abuse), the police will then have the opportunity to uncover a higher number of domestic violence cases.
The effort, although lauded by local and national animal and domestic abuse organizations as well as law enforcement officials, is not without some controversy. The outdoor campaign, originally slated to run on over 30 bus shelters locally, was rejected by the Milwaukee County Transit System for being considered “too vulgar” for its audience. The ads are currently running on billboards around Milwaukee.
Heidi Sterricker from Serve Marketing: “We’re not going to change people’s behaviors by showing warm and fuzzy pet pictures. Considering the images that are shown on magazine covers on newsstands and on the news every night and what’s at stake here, I think people can handle seeing a picture of a dog with a bandage and a little blood on it if it saves a few lives.”
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