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Taglist for NZ Transport Agency


Entries tagged with 'NZ Transport Agency' have also been tagged with:
New Zealand (4), Drug driving (3), Maori (1)


In this NZ Transport Spot, they take the time for a car crash

Posted by Marc van Gurp | 7-01-2014 20:45 | Category: Road safety

In this NZ Transport Spot, they take the time for a car crash

Slow down, take your time. This is more and more a returning technique that is used in the road safety campaigns.
A natural approach when dealing with speed-related crashes. It all started with the best campaign from 2010: Embrace Life.
It gives creatives the opportunity to bring emotion into the message.

Just like in this new campaign from the New Zealand Transport Agency. Launched three days ago, and already a huge success. At least among ad people and ad blogs.
And at this moment more than 400,000 views on YouTube.

If you haven’t seen it yet: Enjoy! (What might sound a little weird)


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Hilarious TVC targets Drug Driving Maori

Posted by Marc van Gurp | 31-10-2013 22:30 | Category: Drugs

New Zealand transport agency: Blazed Drug Driving in Aotearoa

This hilarious TVC is from the New Zealand transport agency and targets drug driving Maori.

Research from the last New Zealand Alcohol and Drug Use Survey found that Maori men and women were over 50 percent more likely to have used cannabis in the previous year than men and women in the general population. So while this campaign about which I wrote here is targeting a broad New Zealand audience, it will also specifically be targeting Maori through a separate TV ad and programme integration deliberately developed for Maori, via Maori TV.

Non-New Zealanders have to play this TVC more than once because of the New Zealand English. Which makes it more funny.

Read more about this very funny campaign here.


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These aren’t the obvious drugged-driving experts

Posted by Marc van Gurp | 19-08-2013 22:45 | Category: Drugs, Road safety

New Zealand transport agency: drug driving expert opinion

A drug-driving awareness campaigns without any road scenes? That’s what agency Clemenger BBDO did in this new campaign for the New Zealand transport agency.

They have opted to avoid the “fear”/“crash” cliches with this campaign and opt for some audience-relevant humour.

The approach is the use of ‘experts’ from within the drug-driving community to get the message across. These ‘experts’ have regular contact with the sensible stoners; they are people such as dairy owners, fish and chip shop workers and the children of the target audience. These experts provide observational insights that aim to get the drugged-drivers to acknowledge that cannabis slows them down.


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Drug-driving

Posted by Tatjana Vukic | 23-01-2012 20:31 | Category: Drugs, Health, Road safety

Unwitting passengers have been taken for a ride in a new campaign against drug-affected driving.
In the advertisements, covert filming was carried out by the New Zealand Transport Agency (NZTA) over four days last year, involving more than 100 actors who thought they were being driven to a costume-fitting for a television commercial.
Their drivers were also actors who pretended to be on drugs while driving.
This is the first stage of a long-term behavioural change campaign aimed at reducing the harm caused by drugged drivers. At this point, the initial aim is simply to raise awareness of the issue of drug-driving, create conversations and encourage debate about the issue.
The ads should show the nervous and worried reactions of the unsuspecting passengers, with many offering to take over driving duties.
The drivers told their passengers they were on cannabis, prescription pills, ecstasy or P. “I just had some weed before I came round so I am in a good head space,” one driver told his passengers, as they exchanged (more or less) worried looks.

Approach is deliberately provocative but also non-judgmental. They are encouraging people to talk about a sensitive issue and consider how they feel about it, not telling them what they should think.

(More after the break)

 


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Scrambled Eggs Promote Car Safety

Posted by Meena Kadri | 2-09-2010 08:43 | Category: Government, Road safety

The New Zealand government NZ Transport Agency aims to help citizens travel safely. As part of their efforts around creating awareness about private vehicle safety standards they’ve come up with the Right Car campaign.

Three videos explain safety ratings, airbag features and tips on buying safer cars – all using a cast of characters that are eggs. In typically relaxed Kiwi humor the campaign advises:

Ask any egg. Getting scrambled is the pits. The trick is to take precautions. Check how safe your car-ton is now and make sure you live to see another breakfast.

 


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