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Taglist for New Zealand


Entries tagged with 'New Zealand' have also been tagged with:
NZ Transport Agency (4), Drug driving (3), Maori (2), Sand Painting (1), Banknote (1), Forest & Bird (1), Elections (1), Cancer (1), Breast Cancer (1)


New Zealand banknotes tell you why you should donate to nature

Posted by Marc van Gurp | 8-08-2014 11:30 | Category: Environment, Fundraising

Forest & Bird: The New Zealand banknotes tell you why you should donate to nature.

This fundraising campaign makes clever use of the images that are on the New Zealand banknotes. Images that are known to every citizen of the country.
The campaign is made for Forest & Bird the conservation organisation in New Zealand. They receive no government funding, relying solely on revenue from membership fees. To encourage new members to join, they wanted people to see for themselves how their membership fee of just $5 can make a big difference – it can literally put an endangered bird back in its natural environment. To target people with higher disposable incomes they also did $10 and $50 versions.

The idea with the banknotes isn’t new. Joe la Pompe has the examples here and here.
For me, the reuse is no problem because of the relevance.

Related Forest & Bird post:
- New Zealand’s rivers, oceans and public conservation land is up for sale


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Beautiful sand painting as a call to vote

Posted by Marc van Gurp | 22-01-2014 22:00 | Category: Politics

Maori Roll or General Roll

This is one of the gems that we missed last year. It’s an election campaign from New Zealand.
‘Māori Roll or General Roll’ is about the choice available to Māori in the Māori Electoral Option, a legislated event which runs approximately every five years. It is a call to vote.

Saatchi & Saatchi NZ ECD Antonio Navas: “The main challenge was to deliver such a message, with the cultural and political issues surrounding it, in a way that doesn’t preach to the audience, but embraces and includes them. As an agency, we didn’t wish to dictate anything, so we approached the project as a true collaboration.”


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Breast Cancer awareness PSA criticized for **lack** of nudity

Posted by Tom Megginson | 10-12-2013 17:30 | Category: Pinkverts

New Zealand Breast Cancer Foundation

Here’s an unexpected scandal.

When the New Zealand Breast Cancer Foundation sought to remake the Scottish government’s extremely popular campaign featuring a topless Elaine C. Smith, they faced a serious obstacle: Showing nipples, even in the interest of describing cancer symptoms, is not allowed on TV before 8:30 pm.

Instead, the ad uses an Austin Powers sight gag of covering the breasts with objects:


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Hilarious TVC targets Drug Driving Maori

Posted by Marc van Gurp | 31-10-2013 22:30 | Category: Drugs

New Zealand transport agency: Blazed Drug Driving in Aotearoa

This hilarious TVC is from the New Zealand transport agency and targets drug driving Maori.

Research from the last New Zealand Alcohol and Drug Use Survey found that Maori men and women were over 50 percent more likely to have used cannabis in the previous year than men and women in the general population. So while this campaign about which I wrote here is targeting a broad New Zealand audience, it will also specifically be targeting Maori through a separate TV ad and programme integration deliberately developed for Maori, via Maori TV.

Non-New Zealanders have to play this TVC more than once because of the New Zealand English. Which makes it more funny.

Read more about this very funny campaign here.


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These aren’t the obvious drugged-driving experts

Posted by Marc van Gurp | 19-08-2013 21:45 | Category: Drugs, Road safety

New Zealand transport agency: drug driving expert opinion

A drug-driving awareness campaigns without any road scenes? That’s what agency Clemenger BBDO did in this new campaign for the New Zealand transport agency.

They have opted to avoid the “fear”/“crash” cliches with this campaign and opt for some audience-relevant humour.

The approach is the use of ‘experts’ from within the drug-driving community to get the message across. These ‘experts’ have regular contact with the sensible stoners; they are people such as dairy owners, fish and chip shop workers and the children of the target audience. These experts provide observational insights that aim to get the drugged-drivers to acknowledge that cannabis slows them down.


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Drug-driving

Posted by Tatjana Vukic | 23-01-2012 20:31 | Category: Drugs, Health, Road safety

Unwitting passengers have been taken for a ride in a new campaign against drug-affected driving.
In the advertisements, covert filming was carried out by the New Zealand Transport Agency (NZTA) over four days last year, involving more than 100 actors who thought they were being driven to a costume-fitting for a television commercial.
Their drivers were also actors who pretended to be on drugs while driving.
This is the first stage of a long-term behavioural change campaign aimed at reducing the harm caused by drugged drivers. At this point, the initial aim is simply to raise awareness of the issue of drug-driving, create conversations and encourage debate about the issue.
The ads should show the nervous and worried reactions of the unsuspecting passengers, with many offering to take over driving duties.
The drivers told their passengers they were on cannabis, prescription pills, ecstasy or P. “I just had some weed before I came round so I am in a good head space,” one driver told his passengers, as they exchanged (more or less) worried looks.

Approach is deliberately provocative but also non-judgmental. They are encouraging people to talk about a sensitive issue and consider how they feel about it, not telling them what they should think.

(More after the break)

 


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Scrambled Eggs Promote Car Safety

Posted by Meena Kadri | 2-09-2010 08:43 | Category: Government, Road safety

The New Zealand government NZ Transport Agency aims to help citizens travel safely. As part of their efforts around creating awareness about private vehicle safety standards they’ve come up with the Right Car campaign.

Three videos explain safety ratings, airbag features and tips on buying safer cars – all using a cast of characters that are eggs. In typically relaxed Kiwi humor the campaign advises:

Ask any egg. Getting scrambled is the pits. The trick is to take precautions. Check how safe your car-ton is now and make sure you live to see another breakfast.

 


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Alzheimer’s Erasers

Posted by Marc van Gurp | 8-07-2010 20:58 | Category: Elder Issues, Health, Social aid

Alzheimer’s erasers your memories. Save them

Confrontating campaign piece from Alzheimer’s New Zealand. These eraser/usbs are meant to serve as a constant reminder of Alzheimer’s New Zealand’s importance, as well as help New Zealanders realise how important our memories are, and how difficult life can be for those living with this disease.
Actual working erasers were hollowed out and fitted with USB memory sticks. The message displayed on the top is: ‘Alzheimer’s erasers your memories. Save them.’ On the reverse side was the Alzheimer’s New Zealand logo and website.

Indication of how successful the outcome was in the market: Alzheimer’s New Zealand distributed these eraser/usbs amongst the public, sent them to various local organisations, as well as distributed them to local politicians, with a letter, in an attempt to raise awareness of the charity. They have received positive feedback and they’ll hopefully continue to leave people with some sort of understanding of what people with Alzheimer’s go through everyday, and where they could turn for more information and support.


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