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Taglist for norway


Entries tagged with 'norway' have also been tagged with:
SAIH (3), Humor (3), Spoof (3), Africa (3), Stereotypes (2), developing world (1), child marriage (1), because i am a girl (1), plan (1)


The child bride who wasn’t   #stopthewedding

Posted by Tom Megginson | 10-10-2014 19:02 | Category: Women's Issues

Plan International: The child bride who wasn't  #stopthewedding

“Thea” is a 12-year-old Norwegian girl who blogged about her wedding plans. Engaged to a 37-year-old man, she wrote about organizing her dress, her wedding cake and her church, as well as unsettling speculations about sex and babies.

Complete with lots of selfies, the blog carried on for a month leading up to the October 11th wedding date. According to Adfreak’s David Griner, the posts went viral on social media and resulted in concerned calls to child welfare authorities in Norway.

Fortunately, it was all a hoax.


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Social Experiment: Would You Help A Freezing Child?

Posted by Marc van Gurp | 20-02-2014 21:30 | Category: Peace & Conflicts

SOS-barnebyer. Social Experiment: Would You Help A Freezing Child?

This kind of social experiments have been done before. And are apparently still a success judging by the numbers on YouTube.

This experiment is made to raise awareness of the sitation for children in Syria, and to raise funds to SOS Children’s Villages for their winter-campaign.

The organisation set up a hidden camera and placed boy Johannes at a bus stop, in Oslo, Norway. This is what happened:

Hat tip Francesco Marini.


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Your dog at 50 km/h

Posted by Marc van Gurp | 27-01-2014 21:45 | Category: Road safety

With a sudden stop at 50 km/h, your dog gets 40 times heavier.

Strong in-your-face message from Norway.

“With a sudden stop at 50 km/h, your dog gets 40 times heavier.
Make sure everyone and everything is well secured for the journey. Learn more at tryggtrafikk.no.”


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No respect for these posters, like the subject

Posted by Marc van Gurp | 21-01-2014 17:45 | Category: Discrimination, Women's Issues

Pro Sentret

Who is the person behind the title ‘whore’ or ‘prostitute’. That was the goal of the 30th anniversary from Pro Sentret. The organisation is the Norwegian national center of expertise on prostitution.
Prostitutes as less worthy human beings is the general picture. Not only in Oslo.

Advertising agency Anti came up with a different way of using outdoor media for this campaign.
Anti: “By altering the outdoor media and showing women being stepped on, treated like trash and falling out of the frame, we didn’t convey our message in explicit words, but rather in actions representing how society treat persons selling sex.”

The campaign was also guided on various social media channels like Instagram and Facebook.


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How you use your light bulbs is up to you

Posted by Marc van Gurp | 15-01-2014 13:00 | Category: Environment

Sortere: How you use your lightbulbs is up to you

A funny campaign from Norway about recycling.

How you use your light bulbs is up to you.
Where you throw them away concerns us all.
Remember to sort your waste.

The call is to visit the website. Where you can find all sorts of tips and a map with collection points.

Not a single critical word about energy conservation. That is remarkable.


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Playing with fundraising stereotypes: Let’s save Africa!

Posted by Marc van Gurp | 8-11-2013 15:00 | Category: Fundraising, Developing World

SAIH: Playing with fundraising stereotypes: Let's save Africa!

Meet Michael, the fundraising actor.

They did it again. SAIH, the Norwegian Students and Academics International Assistance Fund, surprised us last year with Africa For Norway, the funniest campaign from 2012.
It was a campaign of criticism on the fundraising stereotypes.

With the new campaign launched today they go one step further. Let’s Save Africa! -gone wrong, is full of the most classic stereotypes in fundraising campaign videos, a way of communication which SAIH means should change.
The video indicates the beginning of a campaign, which will end with the announcement of two awards, December 3rd. It’s The Golden Radiator Awards and Rusty Radiator Awards.

Anja Bakken Riise, president of SAIH: “Stereotypes harm the dignity of the people portrayed and cause people watching to become apathetic towards what is going on in the world. With the Rusty Radiator-Awards, we want to push towards more creativity and innovation in the communication by organisations because we believe it will increase people’s attention, knowledge and engagement. “

In the Rusty Radiator campaign, an international jury has nominated what they view as examples of some of the worst and the best fund-raising campaigns. The jury consists of five individuals with different expertise on informational work.

The nominees for the Rusty Radiator are:
50 Cent / Street King Energy, Plan Norway, Child Fund and UNICEF USA.

All nominees and voting is found here.


Must read: Strategy: Laughing Our Way to a Better World.


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Strategy: Laughing Our Way to a Better World

Posted by Marc van Gurp | 12-05-2013 22:30 | Academy | Category: Social Marketing, Strategy, Talks

Africa For Norway: Laughing Our Way to a Better World. Saih.

Africa For Norway was one of the highlights we wrote about last year. ‘The funniest campaign this year’ I said.
Being funny was the strategy Sindre Olav Edland-Gryt explained in the recently recorded TEDx talk in Barcelona.

It’s Radi-Aid vs Oh Dear.
“By turning the tables the spoof video has sparked a lot of debate and self-reflection in both media and development organization.”

Sindre Olav is Human Rights campaigner for Saih and africafornorway.com. He is a self-trained communication professional and wrote his master’s thesis on religion and development. One of Sindre’s mantras is why creativity and humor is key to getting people involved in the fight for human rights. He believes that the repeat portrayal of negative images often creates apathy and a feeling of hopelessness.

The TEDx talk from Sindre Olav:



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The funniest campaign this year: Africa For Norway

Posted by Marc van Gurp | 17-11-2012 12:00 | Category: Fundraising, Developing World

Africa For Norway

The Norwegian Students’ and Academics’ International Assistance Fund (SAIH) is campaigning only once or twice a year. But when they do it’s powerful. They understand how to make a viral.
SAIH is the solidarity organisation of students and academics in Norway. SAIH focuses on education in development cooperation, as well as North/South information and political advocacy in Norway.

Collecting radiators –
Shipping them over there –
Spread some warmth –
Spread some smiles –
Say yes to Radi-Aid.

The newest campaign is funny. Maybe the funniest campaign this year. They use the reversal technique in messaging.
It is done before like the Help Sweden campaign in 2008. SAIH is doing it more powerful by using the well-known clichés known from other aid and fundraising campaigns. Africa is helping Norway. Frostbite kills people too. Spread some warmth, spread some light and spread some smiles in Norway.

SAIH: “If we say Africa, what do you think about? Hunger, poverty, crime or AIDS? No wonder, because in fundraising campaigns and media that’s mainly what you hear about.”


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A minefield in Norway

Posted by Marc van Gurp | 1-05-2009 10:11 | Category: Peace & Conflicts

Picture yourself living with the dangerous threat of stepping on a landmine at any time.
Great ambient and online campaign from Norwegian People’s Aid (Norsk Folkehjelp) aimed to raise money and recognition for their work against landmines.
The campaign is already finished but the video tells the story.


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