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Taglist for Oxfam


Entries tagged with 'Oxfam' have also been tagged with:
Africa (2), Development (1), Aid (1)


Oxfam launches new campaign, “Lift Lives for Good”

Posted by Arbie Baguios | 27-12-2013 16:30 | Category: Fundraising, Developing World

Oxfam launches new campaign, Lift Lives for Good

In contrast to the recipients of the Rusty Radiator Awards, which features some of the year’s most poorly thought-of non-profit advertising – often portraying negative stereotypes of people and places from countries that receive aid – Oxfam GB has just launched their “Lift Lives” campaign. Their Facebook page states, “Ending poverty isn’t about handouts - it’s about changing lives forever.”

Conventional notions of aid and charity have been challenged on numerous occasions. But perhaps, at a time of economic uncertainty and austerity, many international NGOs are reluctant to change the tone of their ads that appeal to negative emotion (like sadness or pity), given that this is an effective strategy when it comes to fundraising.

The “Lift Lives” campaign by Oxfam GB, on the other hand, takes on a refreshing approach that showcases a more nuanced understanding of aid and development (i.e., hand-outs won’t end poverty), and recognizes the impact of local community members’ own actions, not just the donors’ money.


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Don’t Cut Aid: It’s Working!

Posted by Monica Brasov-Curca | 16-01-2013 05:54 | Category: Poverty, Social aid, Developing World

It has been said; a picture can say a thousand words, well how about “a picture can save, 16 billion dollars in foreign aid dollars.” Uh? Ok yes, I made that one up, but its what International Relief and Development organization Oxfam America is betting on with it’s new “Don’t Cut Aid, Its Working?” campaign. 

Oxfam America - Don't Cut Aid: It's Working!


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Oxfam – let’s make Africa famous for…

Posted by Reuben Turner | 3-01-2013 17:49 | Category: Poverty, Developing World

I saw this new campaign from Oxfam in the UK today. It got me thinking. Who is it aimed at? Is changing Africa’s ‘image’ a motivating call to action? Should it be more about Africa’s people, their resilience, bravery, intelligence, creativity? Or waterfalls?
image
Have a look and see what you think.


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