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Marc van Gurp | 24-01-2014 15:30 | Category: Government, Violence
Crimestoppers has launched a campaign entitled ‘#putpockets’ to highlight the dangers and raise awareness of pickpocketing across the UK.
This integrated campaign produced by agency OgilvyOne UK, includes footage of sleight of hand experts, including a former pickpocket and magician, sliding cards into people’s pockets and bags to highlight how easy it is to be a victim of this crime.
The cards were shaped in the style of everyday items we are likely to carry in our pockets or bags, including smartphones, tablets and wallets, carrying the message that if someone can get something into your bag, they can also get something out.
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