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UNICEF (1), Change (1), Australia (1)
Marc van Gurp | 19-05-2014 19:00 | Category: Fundraising, Developing World
Internationally, the UNICEF Change For Good program has been extremely successful for 23 years as travellers get rid of their dead foreign currency onboard. However, locally Aussies aren’t donating.
The challenge was to find a way to prompt Aussies to donate when travelling domestically onboard Qantas flights & in terminal.
Agency Iris Worldwide did it with transforming the useless 5 cent coin in the campaign video into powerful change by showing what will happen.
It’s an integrated campaign, with the video as most important campaign item which will be shown onboard on Qantas flights. The other part is ‘in-terminal’, like print and donation bins.
Passengers can deposit their spare change in Change for Good envelopes provided in seat pockets on Qantas domestic flights and place them in UNICEF collection bins at domestic airports around the country.
Change for Good is an partnership between UNICEF and the international airline industry.
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