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Beautiful sand painting as a call to vote

Posted by Marc van Gurp | 22-01-2014 22:00 | Category: Politics

Maori Roll or General Roll

This is one of the gems that we missed last year. It’s an election campaign from New Zealand.
‘Māori Roll or General Roll’ is about the choice available to Māori in the Māori Electoral Option, a legislated event which runs approximately every five years. It is a call to vote.

Saatchi & Saatchi NZ ECD Antonio Navas: “The main challenge was to deliver such a message, with the cultural and political issues surrounding it, in a way that doesn’t preach to the audience, but embraces and includes them. As an agency, we didn’t wish to dictate anything, so we approached the project as a true collaboration.”


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