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Cancer hospital hard at work putting itself out of business

Posted by Marc van Gurp | 30-05-2014 13:00 | Category: Health

Seattle Cancer Care Alliance hard at work putting itself out of business with prevention campaign Do One Thing

The goal of each charity is to make themselves redundant. That’s why we call them non-profit.
That a for-profit hospital tries the same is remarkable.

The Seattle Cancer Care Alliance is spending a third of its 2014 budget for shrinking its target market. Do do it with the prevention campaign Do One Thing. It promotes cancer risk-reducing lifestyle changes that people, especially adults 45+ and especially women, can make on their own, without participation in any hospital program.

Just do one thing is the overall message. You don’t have to change everything. You don’t have to do everything. Every day, pick one healthy thing, and do it.


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