Taglist for Sukle
Entries tagged with 'Sukle' have also been tagged with:
Water (1), Denver Water (1), Denver (1)
Marc van Gurp | 12-08-2014 14:00 | Category: Environment
I have often written about the ‘Use only what you need’ campaigns from Denver Water. It’s my favourite behaviour change campaign, now already in the tenth year.
In recent year agency Sukle used mainly text and objects in public space. This year the agency use funny characters.
Each campaign items shows a recognisable character, someone you do not want to be. It is one of the golden rules in behaviour change and ‘Use only what you need’ proofs that it is highly effective.
I did an interview with the agency name giver Mike Sukle last year about the ongoing campaign. Read it here.
We made a Pinterest board with a a lot of print ads and photo’s from all Denver Water campaigns made by Sukle. See it here.
Read more | Post comment (0)