Osocio NL

Taglist for Tree

Entries tagged with 'Tree' have also been tagged with:
New York (1)

Tree? Not a Tree? Street campaign targets Non-tree huggers in New York

Posted by Marc van Gurp | 14-05-2014 20:30 | Category: Environment

The New York Restoration Project aims to enlist New Yorkers, particularly non-tree huggers, as volunteers in its MillionTreesNYC initiative, to plant one million new trees by 2017. For that they launched a new campaign titled ‘Not a Tree’.

Hang tags will be placed on such easily confused, upstanding urban flora as streetlights, steam funnels and fire hydrants, helpfully labeling them “Not a Tree.” Smaller text reads: “There aren’t enough trees in the city. Let’s change that,” with a NotATree URL and a hashtag for more information. The hang tags will go across all five districts, especially in low-tree/high-traffic neighborhoods.

‘Yes, a Tree tags will also be used. Their text reads, “Thank you. This is exactly what our city needs.” On the tags’ backs are tree species, planter, caretaker, and care tips.

The campaign also includes TV, radio, print, outdoor, digital and social.

Related post:
- The Bag Snaggers

Tree? Not a Tree? Street campaign targets Non-tree huggers in New York

Read more | Post comment (0)

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

World Alzheimer's Day

World Alzheimer's Day

See all posts

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)