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Taglist for uk


Entries tagged with 'uk' have also been tagged with:
health (4), breast cancer (4), nudity (4), coppafeel (4), outdoor (4), pinkverts (4), girlguiding (1), activism (1), petition (1)


Topless advertising grows up   #whatnormalfeelslike

Posted by Tom Megginson | 17-09-2014 20:17 | Category: Pinkverts

Coppafeel, a British charity promoting self-examination to catch breast cancer early, has been a regular subject on Osocio for some time. But while they have experimented with a number of tactics, from sexy to silly, I think this is the first time I’ve seen one of their campaigns address their message with such maturity.

The Telegraph reports that this campaign is ads being displayed outdoors in London’s Westfield White City, St Enoch in Glasgow and the Cavern Quarter in Liverpool, on digital boards. And because they are an exercise in “desexualizing” breasts, they are not expected to be banned by UK advertising censors.


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UK Girl Guides demand political action on sexism #girlsmatter

Posted by Tom Megginson | 10-09-2014 16:30 | Category: Gender issues

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From a creative or marketing point of view, there’s nothing outstanding about this video by Girlguiding UK. It’s a typical compilation of “streeters,” with diverse women speaking out about sexism and harassment:

What is interesting is how activist the Guides have become. This is not a simple call to the public to help fight inequality; this is an organized demand to British MPs.

Their online petition to Members of Parliament makes the following demands:

1. Listen to girls and young women, take them seriously and make sure their voices count

2. Demand that schools take a zero-tolerance approach to sexual bullying and harassment

3. Call on all schools to teach body confidence and gender equality

4. Make girls’ rights a priority in the UK’s approach to international development

5. Stop children’s exposure to harmful sexualised content in mainstream media

6. Empower girls and young women to speak out and be heard on the impact of media sexism and stereotyping

7. Modernise Sex and Relationships Education so all young people can make informed decisions and stay safe

8. Guarantee that women will be equally represented in Parliament

These are big demands ( #5 worries me from a censorship point-of-view, and applying #8 could have some unintended consequences) but I can’t think of another time that the 104-year-old organization, or any of its international versions, has directly addressed politicians with such a powerful agenda.


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A disease that takes your voice before it takes your life

Posted by Reuben Turner | 10-07-2014 14:36 | Category: Ableism, Health

Motor Neurone Disease (known as Lou Gehrig’s disease in the US) is not a good thing to get. It’s incurable and is usually fatal within 2 years. Along the way, sufferers lose the use of their limbs and one of the first things to go can be their voice. Hence this striking storytelling campaign from the UK’s Motor Neurone Disease Association. 

Motor Neurone Disease: A disease that takes your voice before it takes your life.

I can’t track down the agency involved – will happily ad creds if anyone knows. More executions after the jump.


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“F*ck The Poor” campaign shocks Londoners for a cause

Posted by Tom Megginson | 7-04-2014 18:04 | Category: Poverty

Yes, it’s a publicity stunt. But very effective in getting attention:


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How explicit do we have to get to promote better, safer, sex?

Posted by Tom Megginson | 7-02-2014 21:51 | Category: Health

How explicit do we have to get to promote better, safer, sex

You may want to put on your headphones, and watch your back, if you plan to watch this at work:

Just released by the International HIV/AIDS Alliance, this video is the latest in a series of attempts to make the safer sex message as sex-positive as possible.

According to The Independent:

The 60-second television spot, which has been described as one of the most provocative ads to be screened on British television, has already started tongues wagging amongst industry experts, and looks set to get pulses racing as well when it’s broadcast at 11.45pm and 12.05am on Friday night - the only terrestrial showing it will receive.


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