Taglist for UNICEF
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England (1), Vaccine (1), David Cameron (1), Quantas (1), Change (1), Australia (1)
Marc van Gurp | 21-10-2014 16:00 | Category: Violence, Peace & Conflicts
UNICEF tells us something we all know: there is no vaccine for violence. And yet it is a surprising statement what the make in their new video because of the way of narrating and the lack of stereotypes.
The video is the start of the UNICEF UK’s new Children in Danger campaign. They asks the viewer to imagine what it would be like if there was a ‘violence vaccine’ that could protect children and ensure they were safe.
Titled A Vaccine for Violence the video focuses on one young victim of gang violence who is seen visiting a chemist in the hope he will be given something that will protect him. The film, ends with the message ‘There is no vaccine…there is only you. Act now to help end violence against children.’
In its report “Children in Danger: Act to End Violence against Children” UNICEF outlines that globally some 345 children under the age of 20 could die from violence each day in the next year, unless governments act.
Governments are currently developing a new set of global targets and UNICEF are calling on David Cameron to champion this via the public’s support.
David Bull, Executive Director of Unicef UK:
“We live in a world where some children are too scared to walk out of their own front doors or play on their streets. We want children living in fear to have a chance of feeling safe and secure. A global target would galvanise action to make the world safer for children. We know from Unicef’s work on the ground that violence can be prevented and survivors supported to rebuild their lives – but this work needs to be rolled out on a wider scale. Each day we delay more children will be exposed to the corrosive impact of violence.”
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Marc van Gurp | 19-05-2014 19:00 | Category: Fundraising, Developing World
Internationally, the UNICEF Change For Good program has been extremely successful for 23 years as travellers get rid of their dead foreign currency onboard. However, locally Aussies aren’t donating.
The challenge was to find a way to prompt Aussies to donate when travelling domestically onboard Qantas flights & in terminal.
Agency Iris Worldwide did it with transforming the useless 5 cent coin in the campaign video into powerful change by showing what will happen.
It’s an integrated campaign, with the video as most important campaign item which will be shown onboard on Qantas flights. The other part is ‘in-terminal’, like print and donation bins.
Passengers can deposit their spare change in Change for Good envelopes provided in seat pockets on Qantas domestic flights and place them in UNICEF collection bins at domestic airports around the country.
Change for Good is an partnership between UNICEF and the international airline industry.
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