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Taglist for Water

Entries tagged with 'Water' have also been tagged with:
Denver (2), Denver Water (2), Dirty Girl (1), Envolve Project (1), Sukle (1), Ana Tanaka (1), Water conservation (1), WaterAid (1), Twitter (1)

Don’t be that guy with the knee high athletic socks

Posted by Marc van Gurp | 12-08-2014 14:00 | Category: Environment

Denver Water: Don't be that guy. Don't water when it rains.

I have often written about the ‘Use only what you need’ campaigns from Denver Water. It’s my favourite behaviour change campaign, now already in the tenth year.
In recent year agency Sukle used mainly text and objects in public space. This year the agency use funny characters.

Each campaign items shows a recognisable character, someone you do not want to be. It is one of the golden rules in behaviour change and ‘Use only what you need’ proofs that it is highly effective.

I did an interview with the agency name giver Mike Sukle last year about the ongoing campaign. Read it here.

We made a Pinterest board with a a lot of print ads and photo’s from all Denver Water campaigns made by Sukle. See it here.

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A message liquid as water: Save water, shower with a friend

Posted by Marc van Gurp | 10-08-2014 21:00 | Category: Environment

Envolve Project: Save water, shower with a friend.

Bridge the gap between charitable foundations and younger people is the goal of The Envolve Project. “Using modern imagery for new media that acts as a call to arms for humanitarian and environmental causes” is their statement on Facebook.

These two video’s, flagged with the hashtag #donatewaterproject, is their first attempt.

Above is a simple message: Save water, shower with a friend.
There is another way to save water with a shower. Why not combine these two ideas?

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Interview: Mike Sukle about 9 years campaigning for Denver Water

Posted by Marc van Gurp | 16-06-2013 21:00 | Academy | Category: Interviews, Strategy


I did a lot of blogposts about the Denver water campaigns made by Sukle Advertising &Design.
“Award winning, humorous, positive approach, recognizable, consistent style, understandable message and above all great artwork” I wrote recently.
The campaigns is already in it’s ninth year. Time to look back.

I did an interview with the agency name giver Mike Sukle last week about those nine years.
Mike took the time to give us a good insight from the agency side.

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Help BBC and WaterAid ship a well to Africa

Posted by Tom Megginson | 1-04-2013 14:17 | Category: Developing World

Charlie Dimmock and Tommy Walsh: Help BBC and WaterAid ship a well to Africa

Charlie Dimmock and Tommy Walsh of BBC TV’s Ground Force gardening show have teamed up to build a well and ship it to Africa for WaterAid.

Watch the video here:

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First World Problems read by Third World People

Posted by Marc van Gurp | 29-01-2013 20:15 | Category: Developing World

Water is Life - First World Problems read by Third World People

We’ve seen this idea before with Africa For Norway. Rotation of reality. And I love it.
This ad campaign from charitable organization Water is Life features Haitian children and adults reading the everyday gripes and minor irritations first world citizens post on Twitter with the popular #FirstWorldProblems hashtag.
The spot is meant to raise awareness of the nonprofit’s efforts to provide clean drinking water in countries like India and Haiti.

Agency DDB New York and a film crew travelled to Haiti to film a variety of locals reading aloud a series of #FirstWorldProblem tweets and providing brief commentary on the Twitter users’ “struggles.” Each resulting response video was tweeted to the original #FirstWorldProblems author with a simple call to action: Donate to help solve real problems.

Hat tip Daniel Chong.

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