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Canada (1), Arthritis (1)


Bones out of Yogis for Arthritis Research

Posted by Marc van Gurp | 12-01-2014 22:30 | Category: Fundraising, Health

The Power of Movement - Arthritis Research Foundation

This gorgeous, stylish and almost perfect campaign is made for The Power of Movement, Canada’s largest yoga fundraiser.

In this campaign, agency Lowe Roche demonstrates yoga’s dual benefits by creating shapes of the human bone system using Canadian yoga instructors and dancers. Simply by doing yoga, we could ‘see’ parts of the body regaining the power of movement.
The agency wanted to show that doing yoga not only raises money for arthritis, but actually brings increased movement to arthritis sufferers as well.

About in 1 in 7 Canadians are affected by this family of over 100 diseases. The Arthritis Research Foundation works to raise funds for research into treatments and possible cures, for arthritis and associated autoimmune diseases.

The idea is that by doing yoga on Sunday, March 2, 2014, you can help bring the power of movement to the 1.6 million people living with arthritis.
It is held in 11 locations across Canada.


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Pondicherry International Yoga Festival

Posted by Marc van Gurp | 21-02-2008 22:36 | Category: Culture, Health

The Government of Puducherry has been conducting the International Yoga Festival since 1993. After seeing the response and enthusiasm shown by the participants from all over the world and from India, the Government of Puducherry has decided to conduct the festival regularly every year. This festival generally attracts Yogis and Yoginis around the world. The event consisted of practical Yoga classes and discussions on the various topics of Yoga.
The campaign shown here is from last month and is made by JWT India.
The tv-spot combined with ambient street activity achieved media headlines across local newspapers and resulted in a huge surplus of participants and health tourists from the targetted cities in Tamil Nadu, Andhra Pradesh, Karnataka & Kerala.


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