Taglist for ads of the world
Entries tagged with 'ads of the world' have also been tagged with:
DDB (1), disturbing (1), pets (1), phippines (1), animal welfare (1), sex in advertising (1), body painting (1), brazil (1), organ donation (1)
Tom Megginson | 22-03-2014 15:16 | Category: Animal rights
I’ll just put it out there: Those eyes are freaking me out.
These ads for CARA Welfare Philippines are based on a strong insight, but the reflective eyes completely alienate me from what would otherwise be an emotionally-engaging animal picture. While I agree that the internet doesn’t really need more adorable cat pictures, these pets make me feel like they will eat my soul as soon as I fall asleep. Another unfortunate example, IMHO, of ad creatives lacking empathy with the audience and the subject matter.
What do you think?
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Tom Megginson | 22-03-2014 14:35 | Category: Health
How could two people be any physically closer than making love? How about having an organ transplanted between them?
It’s a weird way to promote organ donation, and could perhaps turn off some potential donors by sexualizing their deeply selfless act. But if the best an issue awareness ad can do is to provoke discussion, then this beautifully art directed example from Brazil has accomplished its goal.
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