Osocio NL

Taglist for ads of the world


Entries tagged with 'ads of the world' have also been tagged with:
environment (1), bulgaria (1), phippines (1), nature (1), print (1), WWF (1), wildlife (1), pets (1), disturbing (1)


I dare you not to spend time staring at this WWF ad

Posted by Tom Megginson | 17-09-2014 14:11 | Category: Environment

World Wildlife Foundation. In case you haven't noticed, the lynx is back.

The headline is, “In case you haven’t noticed, the lynx is back.” Click the image to see it full size (might be difficult on a smartphone).


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Are these pet adoption ads clever, or creepy?

Posted by Tom Megginson | 22-03-2014 15:16 | Category: Animal rights

image


I’ll just put it out there: Those eyes are freaking me out.

These ads for CARA Welfare Philippines are based on a strong insight, but the reflective eyes completely alienate me from what would otherwise be an emotionally-engaging animal picture. While I agree that the internet doesn’t really need more adorable cat pictures, these pets make me feel like they will eat my soul as soon as I fall asleep. Another unfortunate example, IMHO, of ad creatives lacking empathy with the audience and the subject matter.

What do you think?


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This organ donor ad is weird — and kind of beautiful

Posted by Tom Megginson | 22-03-2014 14:35 | Category: Health

image

How could two people be any physically closer than making love? How about having an organ transplanted between them?

It’s a weird way to promote organ donation, and could perhaps turn off some potential donors by sexualizing their deeply selfless act. But if the best an issue awareness ad can do is to provoke discussion, then this beautifully art directed example from Brazil has accomplished its goal.


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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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