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Taglist for amnesty international


Entries tagged with 'amnesty international' have also been tagged with:
Belgium (4), Russia (2), Switserland (2), Netherlands (2), human rights (2), Europe (1), français (1), iggy pop (1), dalai lama (1)


Amnesty International bypasses Russian demonstration laws with mannequins

Posted by Tom Megginson | 7-10-2014 17:48 | Category: Human rights

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Amnesty International just shared this video, of an unusual one-person demonstration in Moscow:


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Experience censorship on this tram from Amnesty

Posted by Marc van Gurp | 8-09-2014 22:00 | Category: Human rights

Tramnesty: Experience censorship on this tram from Amnesty International Belgium.

Public transport is for everyone, free speech isn’t. That’s the story of #tramnesty, the campaign from Amnesty International that literally drives through Brussels. It is a yellow tram which was already visible in the streets of Ghent last month.

In countries like Russia, Turkey or China, it is not so obvious to freely surf around Internet forums and social media. Like what the Turkish government did in March which block YouTube and Twitter. Passengers in the Amnesty tram experience what censorship means themselves. Travelers who attempt to log in, get this pop-up message: “During this short journey you can not express your opinion on the Internet. For millions of people who are censored, this is a daily experience.”

Freedom of speech is not for everyone. This message is displayed in large letters on the outside of the tram. With the hashtag #tramnesty travelers can share their experience on the tram with the outside world. This is possible after they have reached their destination, because they don’t have Wi-Fi access on the tram.

Done by Amnesty and communication Ogilvy beautiful. This yellow tram is a striking appearance and public transport is a good metaphor for something what is from all of us.

Read this post in Dutch here.


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Amnesty International takes over Tinder to promote women’s rights

Posted by Arbie Baguios | 7-08-2014 00:59 | Category: Gender issues, Human rights

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It’s not the first time Tinder has featured in the world of charities and nonprofits - there was that social experiment by ASH (Action on Smoking & Health) that asked whether smoking is sexy (spoiler alert: it’s not); and then, there is the cringe-fest that is Humanitarians of Tinder.

Now Amnesty International wants in on the action, too. And, indeed, action is one thing Tinder, the popular hook-up app, is in abundance of.

In this campaign developed by digital agency Circul8 for Amnesty International Australia, they ask members of the public to sign-up for an account, change their profile picture to one of these below, and add the following caption: “Amnesty stands up for women’s rights, will you?”

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And if you think hook-up apps and women’s rights aren’t compatible, think again. According to Tinder co-founder and CMO Justin Mateen, “Empowering women is a vital part of Tinder’s overall mission.”

This partnership certainly is a match! Amnesty Australia’s Director of Marketing and Fundraising, Peter Thomas, said, “This new collaboration between Tinder and Amnesty International Australia is another way of reaching a new audience and illustrating that support for women’s equality can take many forms. Tinder is not only helping build social networks and uniting people, it’s also helping promote interest and support for human rights.”

Human rights and human swipe-rights - what’s not to like?


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Amnesty’s “Torture a man and he’ll say anything” campaign mixes celebrity, humour and harsh reality

Posted by Tom Megginson | 17-06-2014 21:24 | Category: Human rights

Justin Bieber is the future of Rock and Roll says a broken Iggy Pop, Godfather of Punk in this ad from Amnesty International Belgique Francophone.

“Justin Bieber is the future of Rock and Roll” says a broken Iggy Pop, Godfather of Punk. The copy: “Torture a man and he’ll say anything. Torture is not just inhumane, it’s ineffective. Stop it.”

This campaign for Amnesty Belgium is being shared on Facebook and posters in train stations. The mixture of brutal imagery and irony is certainly a shock factor, but it does get the point across.

Below, The Dalai Lama says that “A man who doesn’t own a Rolex by age 50 has wasted his life” and Karl Lagerfeld says “A Hawaiian shirt and flip-flops are the height of elegance.”

What I’d really like to know is if the celebrities had any say in the use of their images.


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Take a hearing test with Amnesty International

Posted by Marc van Gurp | 17-06-2014 21:00 | Category: Abuse, Violence, Women's Issues

Take a hearing test with Amnesty International: matysen.be

I say too much with the headline above this article. It’s about a new campaign from Amnesty International Belgium concealed with the name of matysen.be, a fictional hearing center. The site is in French but you don’t need a lot of imagination to understand what it is about when doing the test.

How fast do you react when hearing sexual violence is the question. The test ends with a shocking infographic on the situation in Belgium.
Do the test here.

Such a test with a hidden message is done before. As in 2008 by the Norwegian Red Cross.

Hat tip iPub!
This blogpost is also published on our new Dutch edition: osocio+nl.


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Amnesty International campaign takes over UK’s busiest train station

Posted by Arbie Baguios | 19-04-2014 18:06 | Category: Human rights

Amnesty International campaign takes over UK’s busiest train station

On Mother’s Day weekend, Amnesty International reminded thousands of commuters on their way to see families and loved ones that, for some people, there is simply no going home.

As part of their “Help Get Them Home” campaign, the international human rights organisation took over the departure boards of Waterloo station in London on 29-30 March 2014. In place of arrivals and departures, the giant screens displayed the names of people who were arrested for peacefully expressing their views. A spokesperson from the organisation said: “The message is simple: on your way home, help get them home.  These people have been missing from their homes, some of them for years.”

Amnesty International campaign takes over UK’s busiest train station
(Image from @Lexcanroar)

The ad’s thematic elements converged nicely; it was clever, well-timed, well-placed, and definitely easy to *ahem* get on board with. Although this kind of thing is usually followed by a tie-in viral video, we have yet to see one from Amnesty International.

Overall, it was a great ad, except perhaps, as cheeky Twitter user @RenoXCore pointed out, “until you try and board the 11:05 to Johan Teterissa.”


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The Apathetics - Official Movie Trailer #Syria

Posted by Marc van Gurp | 20-12-2013 17:15 | Category: Politics, Peace & Conflicts

The Apathetics - Official Movie Trailer #Syria

European leaders should hang their heads in shame over the pitifully low numbers of refugees from Syria they are prepared to resettle, said Amnesty International.
As winter approaches, conditions for the 2.2 million people who have fled Syria to neighbouring countries are deteriorating rapidly.

And Amnesty says it with this powerful ‘Movie Trailer’.


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Amnesty International advertises the clumsy way because Superheroes don’t exist

Posted by Marc van Gurp | 19-12-2013 21:45 | Category: Fundraising, Human rights

Amnesty International: Superheroes don't exist

This new campaign made by agency AIR breaks with the communication standards of Amnesty International. No dramatic and dark message. Just simple, light and playful.
But the question is still the same: buy a candle.

Very funny!


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Amnesty International arrest movie lovers for a signature

Posted by Marc van Gurp | 3-12-2013 21:30 | Category: Human rights

Amnesty International arrest movie lovers for a signature

This action was held recently in a Ukrainian cinema. It was a performance done by Amnesty International. Two moviegoers were arrested by Amnesty actors.
At least a questionable way for communicating an annual letter-writing marathon. Very shocking performance and would never be done in a Western European country.

Hat tip Huzzah Sarah.


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10 Amazing swipes for good

Posted by Marc van Gurp | 26-11-2013 19:20 | Category: Animal rights, Environment, Fundraising, Human rights, Religion, Road safety

El Colombiano Don’t use your phone while you drive

Nice newspaper ads from earlier this year. They are from the Colombian newspaper El Colombiano.
‘Don’t use your phone while you drive.’

And it’s a nice one for Joe La Pompe too. Because it’s done before.

See more amazing swipes after the break.


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