Onstuimig

Taglist for animal welfare


Entries tagged with 'animal welfare' have also been tagged with:
peta (2), sex in advertising (2), psa (2), pets (1), phippines (1), disturbing (1), ads of the world (1), don't be that guy (1), DDB (1)


Are these pet adoption ads clever, or creepy?

Posted by Tom Megginson | 22-03-2014 15:16 | Category: Animal rights

image


I’ll just put it out there: Those eyes are freaking me out.

These ads for CARA Welfare Philippines are based on a strong insight, but the reflective eyes completely alienate me from what would otherwise be an emotionally-engaging animal picture. While I agree that the internet doesn’t really need more adorable cat pictures, these pets make me feel like they will eat my soul as soon as I fall asleep. Another unfortunate example, IMHO, of ad creatives lacking empathy with the audience and the subject matter.

What do you think?


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PETA, please don’t do “don’t be that guy”

Posted by Tom Megginson | 29-01-2014 17:10 | Category: Animal rights

PETA, please don't do don't be that guy

The campaign is actually about how you look like “a horse’s ass” when you spout clichéd arguments against not eating meat.

Peta: a horse's ass

So why call it “don’t be that guy”? Especially when that (admittedly common) phrase is currently “owned” by a very powerful anti-rape campaign?


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PETA PSA compares irresponsible “pet parents” to real ones

Posted by Tom Megginson | 28-01-2014 17:24 | Category: Animal rights

Update: PSA is from 2008. It was just recently recirculated.

PETA PSA compares irresponsible pet parents to real ones

The device of absurd comparison is not exactly groundbreaking, but at least this PETA PSA features some good writing and funny acting:


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