Osocio NL

Taglist for brazil

Entries tagged with 'brazil' have also been tagged with:
Cancer (2), Football (1), Racism (1), sex in advertising (1), organ donation (1), ads of the world (1), body painting (1), Priority Seats (1), Social Intervention (1)

In Brazil they save water with silicon

Posted by Marc van Gurp | 27-10-2014 20:40 | Category: Environment

In Brazil they save water with silicon: #NoRainNoWashing - The Nature Conservancy #NaoChoveNaoLavo

São Paulo in Brazil suffers from the worst water shortage in history. Water is not rationed but there is now a campaign to ask motorists not to wash their cars during the drought. That’s not a bad call in a city of 7 million cars because washing a car takes about 500 liters of water.
And what do you do as an advertising agency for such a campaign? Pulling the sexist drawer full of blondes, silicone and dingy males.

Even environmental issues can be solved the sexist way.

Read more | Post comment (0)

Cancer kills faster

Posted by Marc van Gurp | 1-09-2014 18:00 | Category: Health

AAPC: Cancer kills faster.

Beautiful artwork and well-intentioned. But maybe I’m missing something, I think that the animal is always faster.
The posters were made for World Day Against Tobacco on August 29.

Read more | Post comment (0)

Priority Seats for those who want to make friends

Posted by Marc van Gurp | 28-08-2014 21:30 | Category: Social aid

Social intervention 2.0 IRL: Priority Seats for those who want to make friends.

Public transport is not the best social environment you can think of. Staring, reading, silence, and nowadays playing with a smartphone is what most travelers do.
In Brazil they came with a new kind of priority seats to break this daily routine. You could call it social intervention 2.0 IRL.

These seats, marked with a label, are only available to people who wish to gain new experiences. For people who are ready for a new conversation.
For help to start a conversation some suggestions are given on post-its.

Read more | Post comment (0)

Why a Brazilian football team played with an inverted jersey and no one noticed

Posted by Marc van Gurp | 6-06-2014 20:40 | Category: Discrimination, Sport

Brazilian football team Botafogo inverted the colors of its jersey in the battle against racism.

Due to the increasing racism, Brazilian football club Botafogo inverted the colors of its traditional jersey. It was striped black and white for over 100 years. And the club, together with Puma, announced that they would take the field with a special jersey. After great expectations came the surprise which no one noticed.

The take the field with an inverted shirt that was black and white also. And unfurled a banner reading:
“If you didn’t notice the invertered jersey, it’s because color makes no difference at all.”

Brazilian football team Botafogo inverted the colors of its jersey in the battle against racism.

Read more | Post comment (0)

This organ donor ad is weird — and kind of beautiful

Posted by Tom Megginson | 22-03-2014 14:35 | Category: Health


How could two people be any physically closer than making love? How about having an organ transplanted between them?

It’s a weird way to promote organ donation, and could perhaps turn off some potential donors by sexualizing their deeply selfless act. But if the best an issue awareness ad can do is to provoke discussion, then this beautifully art directed example from Brazil has accomplished its goal.

Read more | Post comment (0)

Social Experiment: Need change?

Posted by Marc van Gurp | 2-03-2014 11:00 | Category: Poverty

Social Experiment: Need change?

Another social experiment. This video will not be as successful as this viral but this little idea is very nice.
“Need change? Feel free to take what you need.”

In countries such as Brazil, you have to pay with coins to travel by bus. It is a problem when you’re without change. Or because you’re unemployed.
Do you have coins? Leave them behind for someone else.

It was developed by the occasional Troco Coletivo for Unicred, a cooperative bank in Brazil.

Read more | Post comment (0)

The Conditioned

Posted by Marc van Gurp | 21-02-2014 22:00 | Stories | Category: Homelessness

Raimundo Arruda Sobrinho was homeless in São Paulo, Brazil, for nearly 35 years, and became locally known for sitting in the same spot and writing every day. In April 2011, he was befriended by a young woman named Shalla Monteiro. Impressed by his poetry and wanting to help him with his dream of publishing a book, she created a Facebook Page to feature Raimundo’s writing. Neither could have expected what happened next.

Read more | Post comment (1)

Muquifu - You are History. You are Culture. You are the Museum.

Posted by Tatjana Vukic | 9-11-2013 22:30 | Category: Poverty

Muquifu â Portuguese acronym for Museum of Urban Escaped-slave Communities and Slums is a space that promotes cultural preservation and appreciation of a slum complex in Belo Horizonte, Brazil. The pictures of Campaign portray actual slum residents.

It is noteworthy that all the images are not staged and the people are photographed behind the windows at their own homes telling us the story about their difficult living conditions.
A dilapidated window becomes a metaphor for their hard life. A sign on a wall as the firm sign of the owner tells us about unfulfilled wishes and dreams.
The world is not for all the same no matter how far the windows are open. These dreams remain stuck in four walls.

The Firm, Joaquim Rodrigues de Sousa. The tiny-window house is not the only thing this man has put up. His strength also keeps his body up, scared by surgeries and column screws.


Read more | Post comment (0)

Artists take mastectomy images to the streets   #Pinkverts

Posted by Tom Megginson | 31-10-2013 15:37 | Category: Pinkverts


Leave it to Brazil to do a breast cancer awareness campaign that simultaneously feels inappropriately sexualized and undeniably cool:

Read more | Post comment (0)

Clumsy artwork works well in these Alzheimer’s ads

Posted by Marc van Gurp | 3-08-2013 22:30 | Category: Health

Projeto Lembrar: Alzheimer's erases even when what you never thought you would forget.

The artwork is clumsy. And freaky.
And without the copy no one would guess the cause. But the combination of artwork and copy works very well.
What do you think?

The ad is from Projeto Lembrar, a Brazilian support group for relatives from those who suffer from Alzheimer.

“Alzheimer’s erases even when what you never thought you would forget.”

Read more | Post comment (0)

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

World Alzheimer's Day

World Alzheimer's Day

See all posts

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)