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Entries tagged with 'canada' have also been tagged with:
Sochi (3), Olympics (3), Sport (3), Twitter (2), Mental Health (2), ALS (2), Drunk driving (2), Texting (2), LGBTQ (2)


Is this anti-FASD ad about love… or shame?

Posted by Tom Megginson | 16-09-2014 15:59 | Category: Health

Is this anti-FASD ad about love… or shame?

How can I criticize a social marketing campaign that’s trying to prevent a fetal alcohol spectrum disorders (FASD)? It’s certainly an important social cause. But so is treating women with respect. Bear with me here.

I spotted this ad at my neighbourhood liquor store. Where I live, in Ontario, Canada, alcohol is sold by a government monopoly. As part of their corporate social responsibility, they host campaigns by various alcohol-related not-for-profit organizations.

This one, FASworld.com, presents a simple message: FASD is 100% preventable, so just don’t drink any alcohol if you’re pregnant, and we can easily wipe it out.

Simple, eh? Well, perhaps not.


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30 People Watching

Posted by Marc van Gurp | 17-08-2014 22:00 | Category: Discrimination, Violence

Subtle Vigilance Collective: 30 People Watching.

On November 14, 1997, a South Asian teenager is swarmed and beaten by seven teenage girls and one teenage boy in Victoria B.C. The Subtle Vigilance Collective tackles the disturbing implications of this Canadian murder in a theater play.
The play addresses bullying and violence and the violence on and disposability of racialized bodies.

Toronto based activist design studio The Public made the promotional artwork.


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An annual report difficult to read because of a handicap

Posted by Marc van Gurp | 9-08-2014 21:40 | Category: Ableism, Awards, Design

Calgary Society for Persons with Disabilities (CSPD): An annual report difficult to read because of a handicap.

Calgary Society for Persons with Disabilities (CSPD): An annual report difficult to read because of a handicap.

Most annual reports are difficult to read. Canadian agency WAX Partnership used that idea to give the annual from the Calgary Society for Persons with Disabilities (CSPD) an additional function.

The brief of CSPD was to create a provocative annual report that told their financial story, but which can also be used to raise awareness (and funds) for the organisation.

WAX decided to make the annual difficult to read by using a single staple in the centre of the pages. WAX then told the story of a client over a day using stark, journalistic photos and honest language that doesn’t pull any punches.
By simply placing a single staple in the middle of the report, WAX created a simple yet incredibly powerful metaphor for the struggle that persons with disabilities face every day of their lives. Because “being handicapped is hard”.

WAX won a Black Pencil prize at the D&AD Awards this year with the annual.
It is the second time WAX has been awarded for work with the CSPD. In 2009, the 2008 CSPD Annual Report earned In Book, where the entire annual report was written by hand, on objects that were purchased from fundraising efforts to help people living with disabilities.


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Campaign sheds light on the STI stigma

Posted by Marc van Gurp | 6-08-2014 22:00 | Category: Health

Planned Parenthood Toronto: Campaign sheds light on the STI stigma.

Toronto based activist design studio The Public has recently made ​​a campaign about the stigma on STIs (sexually transmitted infections). The project is a collaboration with Planned Parenthood Toronto and is designed to address the stigma around STIs which often prevent people from having open communication around their health and well-being, or getting tested and treated.

The Public did the concept, creative, copy-writing and art-direction. The illustration is from Hyein Lee. The posters took up space on subways and transit shelters across Toronto.


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Confronting fears for funding cancer research

Posted by Marc van Gurp | 6-08-2014 17:00 | Category: Fundraising, Health

The Canadian Cancer Society Fearless Challenge: Confronting fears for funding cancer research.

The Canadian Cancer Society just launched their new fundraising campaign with the title ‘Fearless Challenge’. It is an invitation to all Canadians to confront their fears to help those living with cancer.
Money raised through the Fearless Challenge will fund cancer research and help patients and their families through support services.

Susan Drodge from The Canadian Cancer Society: “The society is committed to creating a world where no Canadian fears cancer, but we are not there yet. We know that more work needs to be done because a cancer diagnosis is still one of the scariest things a person can face.”

Participating in the Fearless Challenge is easy. Participants need to register a fear, upload a video and start fundraising.
From spiders to heights, to singing in public, no fear is too big or too small.


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Information is ammunition unfortunately

Posted by Marc van Gurp | 4-08-2014 21:45 | Category: Human rights, Media

CJFE, Canadian Journalists for Free Expression: Information is ammunition.

‘Information is ammunition’ is the latest campaign from CJFE, the Canadian Journalists for Free Expression. It is an incomprehensible variation on ‘The pen is mightier than the sword’.

Every sane person will understand that the used visuals in this campaign are about the use of information in conflict areas and dictatorial countries. But anyone who follows the information about the current conflict in Gaza know that this ammunition is also used by media from countries with free press. Besides that we all became a journalist and columnist with social media. Twitter and Facebook are the modern trenches, filled with a barrage of comments, insults and irrationality.
Regardless of press freedom or oppression.

I am an advocate for free speech but not with words as ammunition. Where ammunition is used there is no room for debate and respect. Unfortunately, that doesn’t depend on press freedom.
The campaign is well intentioned but don’t speak the language of our time.


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No father should have to be away from his family #fathersday

Posted by Marc van Gurp | 6-06-2014 15:30 | Stories | Category: Health

WestJet & Ronald McDonald House Charities Canada surprised a hardworking dad, Marc Grimard, with an early Father’s Day gift by reuniting him with his sick child and family. The father’s sick son is in another province receiving treatment.
Read more and see behind-the-scenes here.


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Poignant voiceover remind us that nobody is immune from the pain of a sick child

Posted by Marc van Gurp | 23-05-2014 12:00 | Category: Fundraising, Health

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‘A Sick Child Affects Everyone’ is the a new emotionally charged fundraising campaign for BC Children’s Hospital Foundation. Three TV ads and three radio ads bring us the painful journey experienced by parents, grandparents, siblings, extended family and friends caring for a sick child.

“There is no book for this” the father thinks in the second TV ad. It’s almost a feeling of helplessness and a donation can soften it slightly.

Stephen Forgacs from BC Children’s Hospital Foundation explains: “There’s no question that a child’s illness has a tremendous impact on the people around them. This impact extends well beyond immediate family and into communities across the province. In supporting our hospital, donors touch the lives of thousands of people well beyond the hospital walls; agency DARE realistically captured the journey of family and friends affected by a sick child through this campaign.”

The TV and radio campaign is now live and will run throughout the year.  Print ads will appear from June.


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This May Day, let’s talk about workplace sexual harassment #WDTL

Posted by Tom Megginson | 1-05-2014 17:00 | Category: Human rights

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It’s May Day, and in recognition of workers’ rights Draw The Line Ontario (not to be confused with Labatt’s “Know When To Draw The Line” responsible drinking camaigns) has posted a new PSA about workplace sexual harassment:

It’s a serious issue, so I won’t harp on the fact that the “talking head” format is overused in PSAs. Rather, let’s listen to what these women have to say. And more importantly, understand how sexual harassment has wide-ranging effects on both the women who experience firsthand and those who witness it.


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Canadian Paralympians push the envelope for Sochi #whatsthere

Posted by Tom Megginson | 5-02-2014 17:29 | Category: Sport

Canadian Paralympians push the envelope for Sochi

After gathering huge accolades for their “Unstoppable” campaign for London 2012, the Canadian Paralympic Committee and BBDO Toronto have taken a different approach to the 2014 Winter Games in Sochi.

Where “Unstoppable” was a moving, storytelling approach, #whatsthere is all action:

 

It’s an interesting use of the video “envelope” format familiar to anyone who has watched a widescreen movie on a standard TV set.

 


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