Osocio NL

Taglist for canada

Entries tagged with 'canada' have also been tagged with:
Alzheimer (5), Olympics (3), Sochi (3), Sport (3), psa (2), Twitter (2), ALS (2), Drunk driving (2), Mental Health (2)

The #IkeaMonkey is back, and he needs your money

Posted by Tom Megginson | 13-12-2014 16:41 | Category: Animal rights


Darwin is a Japanese snow macaque whose image went viral in 2012 when he was found wandering around a Toronto IKEA wearing a shearling coat:

Darwin was captured and put into the custody of Toronto Animal Services, while his owner, Yasmin Nakhuda, fought a legal battle to get him back. Eventually, the court ruled against her claim, and she had to pay legal costs for her lawsuit against Story Book Farm Primate Sanctuary, Darwin’s new home.

Now settled, Darwin is once again in the spotlight. This time, he’s the star of an Indiegogo campaign to raise money for the sanctuary.

Read more | Post comment (0)

“Save Our Waters”  animates indigenous resistance to Canadian pipelines

Posted by Tom Megginson | 7-12-2014 15:07 | Category: Environment


The Enbridge Northern Gateway Pipelines project is a plan transport diluted bitumen from Canada’s Athabasca oil sands to a Pacific port at Kitimat, BC, for transportation to the Asian markets by tanker ships. The project is opposed by many environmental and citizen groups, as well as First Nations (Native Canadian) groups along its path. The concerns include threats to fresh water and other environments from spills, as well as the risks of introducing tanker traffic to new coastal waters.

Among the outspoken First Nations are the Haida people living on the Haida Gwaii (also known as the Queen Charlotte Islands). The Haidawood collective, an arts group that makes stop-animation videos using their people’s well-know artistic wood carving and painting styles to celebrate Haida culture and language, have released “Haida Raid 3: Save Our Waters” to gather support for their cause.

Read more | Post comment (0)

Put a woman on Canada’s $100 bill

Posted by Tom Megginson | 29-10-2014 18:33 | Category: Gender issues


Although, as a Commonwealth country, Canada currently has Queen Elizabeth II on every $20 bill, the only Canadian women honoured on a banknote were recently removed. In 2001, Canada’s redesigned $50 bill featured The Famous Five, a group of women who successfully petitioned the supreme court to recognize women as “persons” in the constitution of the 1920s. In 2011, a new series of bills removed the women and replaced them with an icebreaker.

A petition on Change.org began to circulate, stating “Bank notes that belong to all Canadians should depict a wider range of Canadians, of both genders as well as various ethnic origins. Who and what is celebrated on our bank notes matters, as it reflects what we consider important in our culture and history and who we consider worthy of honouring for achievement. Women are not absent from the list of notable worthies in Canada, just notably absent or under-represented in many of the images that surround us and which contribute to our view of the world and our potential role in it.”

The petition gained support from people like author/poet Margaret Atwood. But now the people behind it have found a fun way to engage the public: By having them nominate their own famous Canadian women for an upcoming issue of the $100 bill with a photo mockup tool.

Read more | Post comment (0)

If you knew your words were hurtful, would you say them again?

Posted by Tom Megginson | 16-10-2014 16:30 | Category: Discrimination

If you knew your words were homophobic, would you say them again? Learn how to be an LGBT positive parent.

Full disclosure: I wrote these ads as a personal volunteer project, in partnership with my sister-in-law, Bonnie Robinson, at Ottawa’s YOW! Productions. We had been looking for a pro-bono job to do together, and Bonnie had been involved with the organization. She shot these two PSAs on an absolute shoestring, with volunteer actors and most people’s time donated. I’m sharing them here because as parents we really need to stop enabling a culture of casual homophobia.

The first PSA is for parents of LGBT children who haven’t come out yet. The quotes are based on actual surveys that Etc. did with LGBT youth, about things they had heard that had hurt them and the underlying message of seemingly-innocent comments:

Read more | Post comment (0)

Guilt tactics that work in this campaign from the Salvation Army

Posted by Marc van Gurp | 10-10-2014 21:00 | Category: Homelessness, Poverty

Salvation Army: It’s Time to End Poverty in Canada.

“We’re too developed, too wealthy, and too kind-hearted a country to allow poverty to affect any of us.” This 2014 summer campaign from the Canadian Salvation Army is about guilt, and that is a tactic not so desirable in social advertising.
Yet it is quite popular on social networks and widely shared. Sometimes just the right chord is hit, and I think that’s the case here. It is a simple and recognizable equation.

The prints and video’s are part of the ongoing campaign ‘It’s Time to End Poverty in Canada’.

Read more | Post comment (0)

What does the wolverine say?

Posted by Tom Megginson | 26-09-2014 21:15 | Category: Government

Canada's Banff National Park: What does the wolverine say?

This bizarre video, promoting Canada’s Banff National Park, has been making the rounds of Canadian media:

Read more | Post comment (0)

Is this anti-FASD ad about love… or shame?

Posted by Tom Megginson | 16-09-2014 14:59 | Category: Health

Is this anti-FASD ad about love… or shame?

How can I criticize a social marketing campaign that’s trying to prevent a fetal alcohol spectrum disorders (FASD)? It’s certainly an important social cause. But so is treating women with respect. Bear with me here.

I spotted this ad at my neighbourhood liquor store. Where I live, in Ontario, Canada, alcohol is sold by a government monopoly. As part of their corporate social responsibility, they host campaigns by various alcohol-related not-for-profit organizations.

This one, FASworld.com, presents a simple message: FASD is 100% preventable, so just don’t drink any alcohol if you’re pregnant, and we can easily wipe it out.

Simple, eh? Well, perhaps not.

Read more | Post comment (2)

30 People Watching

Posted by Marc van Gurp | 17-08-2014 21:00 | Category: Discrimination, Violence

Subtle Vigilance Collective: 30 People Watching.

On November 14, 1997, a South Asian teenager is swarmed and beaten by seven teenage girls and one teenage boy in Victoria B.C. The Subtle Vigilance Collective tackles the disturbing implications of this Canadian murder in a theater play.
The play addresses bullying and violence and the violence on and disposability of racialized bodies.

Toronto based activist design studio The Public made the promotional artwork.

Read more | Post comment (0)

An annual report difficult to read because of a handicap

Posted by Marc van Gurp | 9-08-2014 20:40 | Category: Ableism, Awards, Design

Calgary Society for Persons with Disabilities (CSPD): An annual report difficult to read because of a handicap.

Calgary Society for Persons with Disabilities (CSPD): An annual report difficult to read because of a handicap.

Most annual reports are difficult to read. Canadian agency WAX Partnership used that idea to give the annual from the Calgary Society for Persons with Disabilities (CSPD) an additional function.

The brief of CSPD was to create a provocative annual report that told their financial story, but which can also be used to raise awareness (and funds) for the organisation.

WAX decided to make the annual difficult to read by using a single staple in the centre of the pages. WAX then told the story of a client over a day using stark, journalistic photos and honest language that doesn’t pull any punches.
By simply placing a single staple in the middle of the report, WAX created a simple yet incredibly powerful metaphor for the struggle that persons with disabilities face every day of their lives. Because “being handicapped is hard”.

WAX won a Black Pencil prize at the D&AD Awards this year with the annual.
It is the second time WAX has been awarded for work with the CSPD. In 2009, the 2008 CSPD Annual Report earned In Book, where the entire annual report was written by hand, on objects that were purchased from fundraising efforts to help people living with disabilities.

Read more | Post comment (0)

Campaign sheds light on the STI stigma

Posted by Marc van Gurp | 6-08-2014 21:00 | Category: Health

Planned Parenthood Toronto: Campaign sheds light on the STI stigma.

Toronto based activist design studio The Public has recently made ​​a campaign about the stigma on STIs (sexually transmitted infections). The project is a collaboration with Planned Parenthood Toronto and is designed to address the stigma around STIs which often prevent people from having open communication around their health and well-being, or getting tested and treated.

The Public did the concept, creative, copy-writing and art-direction. The illustration is from Hyein Lee. The posters took up space on subways and transit shelters across Toronto.

Read more | Post comment (0)

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

World Alzheimer's Day

World Alzheimer's Day

See all posts

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)