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phippines (1), pets (1), DDB (1), animal welfare (1), ads of the world (1)
Tom Megginson | 22-03-2014 15:16 | Category: Animal rights
I’ll just put it out there: Those eyes are freaking me out.
These ads for CARA Welfare Philippines are based on a strong insight, but the reflective eyes completely alienate me from what would otherwise be an emotionally-engaging animal picture. While I agree that the internet doesn’t really need more adorable cat pictures, these pets make me feel like they will eat my soul as soon as I fall asleep. Another unfortunate example, IMHO, of ad creatives lacking empathy with the audience and the subject matter.
What do you think?
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