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Entries tagged with 'new york' have also been tagged with:
Tree (1), PSA (1), david lynch (1), Plastic (1)


Tree? Not a Tree? Street campaign targets Non-tree huggers in New York

Posted by Marc van Gurp | 14-05-2014 21:30 | Category: Environment

The New York Restoration Project aims to enlist New Yorkers, particularly non-tree huggers, as volunteers in its MillionTreesNYC initiative, to plant one million new trees by 2017. For that they launched a new campaign titled ‘Not a Tree’.

Hang tags will be placed on such easily confused, upstanding urban flora as streetlights, steam funnels and fire hydrants, helpfully labeling them “Not a Tree.” Smaller text reads: “There aren’t enough trees in the city. Let’s change that,” with a NotATree URL and a hashtag for more information. The hang tags will go across all five districts, especially in low-tree/high-traffic neighborhoods.

‘Yes, a Tree tags will also be used. Their text reads, “Thank you. This is exactly what our city needs.” On the tags’ backs are tree species, planter, caretaker, and care tips.

The campaign also includes TV, radio, print, outdoor, digital and social.

Related post:
- The Bag Snaggers

Tree? Not a Tree? Street campaign targets Non-tree huggers in New York


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David Lynch vs litter

Posted by Reuben Turner | 27-01-2014 12:14 | Category: Environment, Vintage

image

Why don’t more amazing film-makers get to make ads about social causes (or just things that bother them)? This, from 1991, is David Lynch’s supremely disturbing TV ad about littering. I would love to have been at that meeting.

 

 


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The Bag Snaggers

Posted by Marc van Gurp | 15-01-2014 16:00 | Stories | Category: Environment

Meet the Bag Snaggers of the Bette Midler-founded New York Restoration Project.

For years, New York Restoration Project (NYRP) has advocated for the citywide use of the Bag Snagger, a clever device that easily and inexpensively removes plastic shopping bags and other debris from trees.


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