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Taglist for Olympics


Entries tagged with 'Olympics' have also been tagged with:
Sochi (4), Sport (3), Canada (3), LGBTQ (2), Paralympics (1), Photography (1)


Canadian Paralympians push the envelope for Sochi #whatsthere

Posted by Tom Megginson | 5-02-2014 17:29 | Category: Sport

Canadian Paralympians push the envelope for Sochi

After gathering huge accolades for their “Unstoppable” campaign for London 2012, the Canadian Paralympic Committee and BBDO Toronto have taken a different approach to the 2014 Winter Games in Sochi.

Where “Unstoppable” was a moving, storytelling approach, #whatsthere is all action:

 

It’s an interesting use of the video “envelope” format familiar to anyone who has watched a widescreen movie on a standard TV set.

 


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Lube up for the Sochi Luge

Posted by Marc van Gurp | 4-02-2014 21:30 | Category: Gender issues, Sport

image

The ad that wins the Olympics comes from the Canadian Institute of Diversity and Inclusion (CIDI). There is no doubt about that.
The two-man luge, in all its glory. Once you see this, you’ll never look at the Luge the same again.

Using an insult to tell the message. With all the clichés that matter. So exaggerated that it’s brilliant.

“The Games have always been a little gay. Let’s fight to keep them that way.”

Michael Bach, Founder and CEO of the CIDI: “The discrimination in Russia is unacceptable. As an organization, we want to show our support, especially for the athletes competing at the Olympics in Sochi.”

Hat tip Shannon!


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Classic Coke ad hacked to shame Olympic sponsorship #CheersToSochi

Posted by Tom Megginson | 29-01-2014 19:37 | Category: Human rights

Classic Coke ad hacked to shame Olympic sponsorship

Queer Nation NY combined Coca-Cola’s classic ode to world peace, (the 1971 “Hilltop” ad by McCann-Erickson) with images of anti-gay police violence in Russia to make a statement about the brand’s involvement in the 2014 Winter Olympic Games.

 


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Sochi: where no snow falls in winter

Posted by Marc van Gurp | 19-01-2014 22:12 | Stories | Category: Design, Sport

Since the announcement of the location of the next Winter Olympics photographer Rob Hornstra and writer Arnold van Bruggen have worked on The Sochi Project.
They have visited the area many times and parts of the project have now been published in books, video and the project website.

The video above is a portrait of Rob Hornstra with in the second half of the video a detailed description of the project Sochi.


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