Taglist for Paralympics
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Sport (1), Sochi (1), Olympics (1), Canada (1)
Tom Megginson | 5-02-2014 17:29 | Category: Sport
After gathering huge accolades for their “Unstoppable” campaign for London 2012, the Canadian Paralympic Committee and BBDO Toronto have taken a different approach to the 2014 Winter Games in Sochi.
Where “Unstoppable” was a moving, storytelling approach, #whatsthere is all action:
It’s an interesting use of the video “envelope” format familiar to anyone who has watched a widescreen movie on a standard TV set.
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