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Taglist for press release


Entries tagged with 'press release' have also been tagged with:
dalai lama (1), celebrity endorsement (1), Europe (1), français (1), karl lagerfeld (1), iggy pop (1), Belgium (1), amnesty international (1), sex in advertising (1)


Amnesty’s “Torture a man and he’ll say anything” campaign mixes celebrity, humour and harsh reality

Posted by Tom Megginson | 17-06-2014 21:24 | Category: Human rights

Justin Bieber is the future of Rock and Roll says a broken Iggy Pop, Godfather of Punk in this ad from Amnesty International Belgique Francophone.

“Justin Bieber is the future of Rock and Roll” says a broken Iggy Pop, Godfather of Punk. The copy: “Torture a man and he’ll say anything. Torture is not just inhumane, it’s ineffective. Stop it.”

This campaign for Amnesty Belgium is being shared on Facebook and posters in train stations. The mixture of brutal imagery and irony is certainly a shock factor, but it does get the point across.

Below, The Dalai Lama says that “A man who doesn’t own a Rolex by age 50 has wasted his life” and Karl Lagerfeld says “A Hawaiian shirt and flip-flops are the height of elegance.”

What I’d really like to know is if the celebrities had any say in the use of their images.


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Cute sunscreen ad compares sunbathing to casual sex

Posted by Tom Megginson | 17-06-2014 21:07 | Category: Corporate Social Responsibility

Sun Bum: Cute sunscreen ad compares sunbathing to casual sex.

While it’s essentially a product ad, this “PSA” by Florida skincare company Sun Bum is a sweet take on responsible hedonism:


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