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Taglist for psa


Entries tagged with 'psa' have also been tagged with:
animal welfare (3), shock advertising (2), throwback thursday (2), vintage (2), government (2), pro bono (2), tbt (2), united states (2), peta (2)


Ebola: A Poem For The Living

Posted by Tom Megginson | 28-10-2014 18:27 | Category: Health

Ebola: A Poem For The Living

As Ebola hemorrhagic fever slowly spreads to the west, it’s important not to forget how important it is to address the areas where it hit hardest, in several countries of West Africa.

Composer and sound engineer Andrew Huggett shared this pro bono job with me at a recent recording session in Ottawa. It’s a multinational collaborative effort to help reduce the spread of the disease through “non-coercive media for social change” according to the project’s Indo-Canadian Director, Firdaus Kharas.

The very sad, and quite lengthy, poem is presented in the voice of a young man being put into isolation as he is dying from Ebola. He pleads to his family to do everything they can to prevent others from meeting the same fate.

It may make you cry:

Ebola: A Poem for the Living (English) from United Methodist Communications on Vimeo.


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If you knew your words were hurtful, would you say them again?

Posted by Tom Megginson | 16-10-2014 16:30 | Category: Discrimination

If you knew your words were homophobic, would you say them again? Learn how to be an LGBT positive parent.

Full disclosure: I wrote these ads as a personal volunteer project, in partnership with my sister-in-law, Bonnie Robinson, at Ottawa’s YOW! Productions. We had been looking for a pro-bono job to do together, and Bonnie had been involved with the organization. She shot these two PSAs on an absolute shoestring, with volunteer actors and most people’s time donated. I’m sharing them here because as parents we really need to stop enabling a culture of casual homophobia.

The first PSA is for parents of LGBT children who haven’t come out yet. The quotes are based on actual surveys that Etc. did with LGBT youth, about things they had heard that had hurt them and the underlying message of seemingly-innocent comments:


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New Budweiser PSA isn’t a dog’s breakfast

Posted by Tom Megginson | 22-09-2014 13:00 | Category: Corporate Social Responsibility

New Budweiser PSA isn't a dog's breakfast

I was ready to dislike this anti-drunk-driving PSA from Anheuser-Busch. It just seemed so manipulative from the start. But the ending totally redeemed it:


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Jon Hamm wants YOU to stop rape culture

Posted by Tom Megginson | 19-09-2014 17:05 | Category: Violence

Jon Hamm wants YOU to stop rape culture.

He may play a real bastard on Mad Men, but by all accounts Jon Hamm is a great guy in real life. So I’m not surprised he is the spokesperson for this campaign for the White House that obliquely addresses the problem of rape culture:


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This road safety ad is so bad, it’s a viral success

Posted by Tom Megginson | 24-06-2014 14:08 | Category: Road safety

This road safety ad from the Department of the Environment in Ireland is so bad, it's a viral success.

Yesterday morning, when I blogged about this government anti-speeding PSA from Northern Ireland at The Ethical Adman, I thought it was just another obscure and ill-conceived shock PSA. But the real shock has been the >1.5 million views it has earned on YouTube.

The big question is, are people watching because it’s powerful, or are they engaging in some “Friday”-like social media Schadenfreude?


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This vintage SeaWorld PSA shows how much things have changed   #tbt #throwbackthursday

Posted by Tom Megginson | 12-06-2014 19:13 | Category: Vintage

This vintage SeaWorld PSA shows how much things have changed

Before Blackfish, before PETA’s anti-SeaWorld campaigns, “Shamu” was the beloved (if captive) star of SeaWorld’s family entertainment. So of course it made sense, in the early 1980s, to feature Shamu and various anthropomorphic sea mammal friends in a kid-friendly PSA:


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1970s: “National Drinking Game” PSA says alcohol dependence isn’t funny #TBT #throwbackthursday

Posted by Tom Megginson | 15-05-2014 19:27 | Category: Vintage

1970s: National Drinking Game PSA says alcohol dependence isn't funny

Here’s an old PSA that’s actually pretty good: “National Drinking Game” by the National Institute on Alcohol and Alcoholism:


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This May Day, let’s talk about workplace sexual harassment #WDTL

Posted by Tom Megginson | 1-05-2014 16:00 | Category: Human rights

image

It’s May Day, and in recognition of workers’ rights Draw The Line Ontario (not to be confused with Labatt’s “Know When To Draw The Line” responsible drinking camaigns) has posted a new PSA about workplace sexual harassment:

It’s a serious issue, so I won’t harp on the fact that the “talking head” format is overused in PSAs. Rather, let’s listen to what these women have to say. And more importantly, understand how sexual harassment has wide-ranging effects on both the women who experience firsthand and those who witness it.


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Australian anti-smoking activists revive 35-year-old shock concept

Posted by Tom Megginson | 3-02-2014 17:06 | Category: Health

Cancer Council of Western Australia. Australian anti-smoking activists revive 35-year-old shock concept

The ‘70s and ‘80s were a golden age of shock PSAs. For those of us who grew up with ads showing innocent schoolgirls getting creamed by dangerous drivers, or drugged brains being fried like eggs, it could be a scarring experience. It certainly got our attention, but did it do anything else?

The Cancer Council of Western Australia is betting that a PSA approach that the New South Wales Cancer Institute tried in 1979 will. It uses two sponges as a stand-in for a smoker’s lungs to show how much crap accumulates there in a year.

Prepare to be grossed out:


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PETA, please don’t do “don’t be that guy”

Posted by Tom Megginson | 29-01-2014 17:10 | Category: Animal rights

PETA, please don't do don't be that guy

The campaign is actually about how you look like “a horse’s ass” when you spout clichéd arguments against not eating meat.

Peta: a horse's ass

So why call it “don’t be that guy”? Especially when that (admittedly common) phrase is currently “owned” by a very powerful anti-rape campaign?


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