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Taglist for psa


Entries tagged with 'psa' have also been tagged with:
animal welfare (3), government (2), throwback thursday (2), vintage (2), shock advertising (2), united states (2), tbt (2), sex in advertising (2), peta (2)


New Budweiser PSA isn’t a dog’s breakfast

Posted by Tom Megginson | 22-09-2014 14:00 | Category: Corporate Social Responsibility

New Budweiser PSA isn't a dog's breakfast

I was ready to dislike this anti-drunk-driving PSA from Anheuser-Busch. It just seemed so manipulative from the start. But the ending totally redeemed it:


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Jon Hamm wants YOU to stop rape culture

Posted by Tom Megginson | 19-09-2014 18:05 | Category: Violence

Jon Hamm wants YOU to stop rape culture.

He may play a real bastard on Mad Men, but by all accounts Jon Hamm is a great guy in real life. So I’m not surprised he is the spokesperson for this campaign for the White House that obliquely addresses the problem of rape culture:


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This road safety ad is so bad, it’s a viral success

Posted by Tom Megginson | 24-06-2014 15:08 | Category: Road safety

This road safety ad from the Department of the Environment in Ireland is so bad, it's a viral success.

Yesterday morning, when I blogged about this government anti-speeding PSA from Northern Ireland at The Ethical Adman, I thought it was just another obscure and ill-conceived shock PSA. But the real shock has been the >1.5 million views it has earned on YouTube.

The big question is, are people watching because it’s powerful, or are they engaging in some “Friday”-like social media Schadenfreude?


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This vintage SeaWorld PSA shows how much things have changed   #tbt #throwbackthursday

Posted by Tom Megginson | 12-06-2014 20:13 | Category: Vintage

This vintage SeaWorld PSA shows how much things have changed

Before Blackfish, before PETA’s anti-SeaWorld campaigns, “Shamu” was the beloved (if captive) star of SeaWorld’s family entertainment. So of course it made sense, in the early 1980s, to feature Shamu and various anthropomorphic sea mammal friends in a kid-friendly PSA:


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1970s: “National Drinking Game” PSA says alcohol dependence isn’t funny #TBT #throwbackthursday

Posted by Tom Megginson | 15-05-2014 20:27 | Category: Vintage

1970s: National Drinking Game PSA says alcohol dependence isn't funny

Here’s an old PSA that’s actually pretty good: “National Drinking Game” by the National Institute on Alcohol and Alcoholism:


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This May Day, let’s talk about workplace sexual harassment #WDTL

Posted by Tom Megginson | 1-05-2014 17:00 | Category: Human rights

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It’s May Day, and in recognition of workers’ rights Draw The Line Ontario (not to be confused with Labatt’s “Know When To Draw The Line” responsible drinking camaigns) has posted a new PSA about workplace sexual harassment:

It’s a serious issue, so I won’t harp on the fact that the “talking head” format is overused in PSAs. Rather, let’s listen to what these women have to say. And more importantly, understand how sexual harassment has wide-ranging effects on both the women who experience firsthand and those who witness it.


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Australian anti-smoking activists revive 35-year-old shock concept

Posted by Tom Megginson | 3-02-2014 17:06 | Category: Health

Cancer Council of Western Australia. Australian anti-smoking activists revive 35-year-old shock concept

The ‘70s and ‘80s were a golden age of shock PSAs. For those of us who grew up with ads showing innocent schoolgirls getting creamed by dangerous drivers, or drugged brains being fried like eggs, it could be a scarring experience. It certainly got our attention, but did it do anything else?

The Cancer Council of Western Australia is betting that a PSA approach that the New South Wales Cancer Institute tried in 1979 will. It uses two sponges as a stand-in for a smoker’s lungs to show how much crap accumulates there in a year.

Prepare to be grossed out:


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PETA, please don’t do “don’t be that guy”

Posted by Tom Megginson | 29-01-2014 17:10 | Category: Animal rights

PETA, please don't do don't be that guy

The campaign is actually about how you look like “a horse’s ass” when you spout clichéd arguments against not eating meat.

Peta: a horse's ass

So why call it “don’t be that guy”? Especially when that (admittedly common) phrase is currently “owned” by a very powerful anti-rape campaign?


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PETA PSA compares irresponsible “pet parents” to real ones

Posted by Tom Megginson | 28-01-2014 17:24 | Category: Animal rights

Update: PSA is from 2008. It was just recently recirculated.

PETA PSA compares irresponsible pet parents to real ones

The device of absurd comparison is not exactly groundbreaking, but at least this PETA PSA features some good writing and funny acting:


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David Lynch vs litter

Posted by Reuben Turner | 27-01-2014 12:14 | Category: Environment, Vintage

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Why don’t more amazing film-makers get to make ads about social causes (or just things that bother them)? This, from 1991, is David Lynch’s supremely disturbing TV ad about littering. I would love to have been at that meeting.

 

 


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