Osocio NL

Taglist for save the children


Entries tagged with 'save the children' have also been tagged with:
model (1), sexy (1), international development (1), X Factor (1), England (1), Christmas (1)


Save the Children hired models to tell you something “sexy”

Posted by Arbie Baguios | 14-05-2014 15:32 | Category: Developing World

Save the Children hired models to tell you something sexy.

Here is the latest viral ad from Save the Children – a short film that explores a basic premise, that is: women’s and children’s welfare during conflict and disaster is an issue that isn’t sexy but still important.

A director asks models to read statements on a cue card in a very sexy, Zoolander-esque manner. “Lust.” “Desires.” Then suddenly, the cue card reads “Almost 800 mothers and 18,000 young children die each day…”

It’s a great idea. Although there’s a few cringe-worthy moments, like how some of the models still kept on trying to read statements about deaths in a sexy way. Halfway through, it’s easy to see where the video is going. In my head, I expected the models to read those statements, be taken aback, remain silent, and look distraught, then for the ad to finally cut scene to the moral lesson. But alas, even after the audience gets the message, a woman still ‘sexily’ touches her hair and says “…diarrhea.” Awkward!


Read more | Post comment (1)


Save the Children during X Factor

Posted by Marc van Gurp | 24-11-2012 22:45 | Category: Poverty, Developing World

image

This new Save the Children ad was broadcasted on TV two hours ago during X Factor in England. A golden combination judging by the comments on Twitter.
Paul de Gregorio collected a few on his blog.

Texting is still an important channel for fundraising. And Save the Children is also so smart to place a donation button on the YouTube page.

Copy:
“Tomorrow, millions of children will wake up to a world of poverty, hunger and disease.
Until this stops, we won’t rest.
This Christmas, let’s help children wake up to a brighter future.”


Read more | Post comment (0)






Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more




World Alzheimer's Day

World Alzheimer's Day

See all posts

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)