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Taglist for save the children


Entries tagged with 'save the children' have also been tagged with:
sexy (1), Be A Superhero (1), Dont Panic (1), model (1), international development (1), England (1), X Factor (1), Christmas (1)


Save the Children wants you to #BeASuperhero

Posted by Osocio | 16-10-2014 00:40 | Category: Poverty, Developing World

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What’s not to like about this new Save the Children ad? It’s got real children in it – not actors, but actual children supported by the organisation’s work in their real-life environments. It’s made by the super cool BAFTA-winning agency Don’t Panic – the same guys who brought us that brilliant “Most Shocking Second A Day” video, and Greenpeace’s “Lego: Everything Is Not Awesome.” It’s positive and inspiring; it’s meant to motivate people to take action when it launches alongside Save the Children’s global campaign, Race for Survival, and the UN International Day for the Eradication of Poverty on October 17. In short, it’s just great.

Of course, there is always that guy who would say, “Hold on. Isn’t it a bit more complicated than that? Didn’t I read somewhere that we are ‘not the heroes of this story’? Maybe we should try a more nuanced messaging?”

But that guy is probably just overanalysing it, am I right? This ad is quite good, anyway. It’s what appeals to most people. It’s going to raise millions. And it’s likely going to go viral, too. So don’t be that guy. #BeASuperhero instead.


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Save the Children hired models to tell you something “sexy”

Posted by Arbie Baguios | 14-05-2014 14:32 | Category: Developing World

Save the Children hired models to tell you something sexy.

Here is the latest viral ad from Save the Children – a short film that explores a basic premise, that is: women’s and children’s welfare during conflict and disaster is an issue that isn’t sexy but still important.

A director asks models to read statements on a cue card in a very sexy, Zoolander-esque manner. “Lust.” “Desires.” Then suddenly, the cue card reads “Almost 800 mothers and 18,000 young children die each day…”

It’s a great idea. Although there’s a few cringe-worthy moments, like how some of the models still kept on trying to read statements about deaths in a sexy way. Halfway through, it’s easy to see where the video is going. In my head, I expected the models to read those statements, be taken aback, remain silent, and look distraught, then for the ad to finally cut scene to the moral lesson. But alas, even after the audience gets the message, a woman still ‘sexily’ touches her hair and says “…diarrhea.” Awkward!


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Save the Children during X Factor

Posted by Marc van Gurp | 24-11-2012 21:45 | Category: Poverty, Developing World

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This new Save the Children ad was broadcasted on TV two hours ago during X Factor in England. A golden combination judging by the comments on Twitter.
Paul de Gregorio collected a few on his blog.

Texting is still an important channel for fundraising. And Save the Children is also so smart to place a donation button on the YouTube page.

Copy:
“Tomorrow, millions of children will wake up to a world of poverty, hunger and disease.
Until this stops, we won’t rest.
This Christmas, let’s help children wake up to a brighter future.”


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