Taglist for shock advertising
Entries tagged with 'shock advertising' have also been tagged with:
psa (2), youtube (1), northern ireland (1), uk. bad ads (1), UK (1), road safety (1), street campaign (1), tobacco (1), poverty (1)
Tom Megginson | 24-06-2014 14:08 | Category: Road safety
Yesterday morning, when I blogged about this government anti-speeding PSA from Northern Ireland at The Ethical Adman, I thought it was just another obscure and ill-conceived shock PSA. But the real shock has been the >1.5 million views it has earned on YouTube.
The big question is, are people watching because it’s powerful, or are they engaging in some “Friday”-like social media Schadenfreude?
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Tom Megginson | 7-04-2014 18:04 | Category: Poverty
Yes, it’s a publicity stunt. But very effective in getting attention:
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Tom Megginson | 3-02-2014 17:06 | Category: Health
The ‘70s and ‘80s were a golden age of shock PSAs. For those of us who grew up with ads showing innocent schoolgirls getting creamed by dangerous drivers, or drugged brains being fried like eggs, it could be a scarring experience. It certainly got our attention, but did it do anything else?
The Cancer Council of Western Australia is betting that a PSA approach that the New South Wales Cancer Institute tried in 1979 will. It uses two sponges as a stand-in for a smoker’s lungs to show how much crap accumulates there in a year.
Prepare to be grossed out:
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