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Taglist for shock advertising


Entries tagged with 'shock advertising' have also been tagged with:
street campaign (1), UK (1), youtube (1), publicity stunt (1), poverty (1), psa (1), tobacco (1), australia (1)


“F*ck The Poor” campaign shocks Londoners for a cause

Posted by Tom Megginson | 7-04-2014 18:04 | Category: Poverty

Yes, it’s a publicity stunt. But very effective in getting attention:


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Australian anti-smoking activists revive 35-year-old shock concept

Posted by Tom Megginson | 3-02-2014 17:06 | Category: Health

Cancer Council of Western Australia. Australian anti-smoking activists revive 35-year-old shock concept

The ‘70s and ‘80s were a golden age of shock PSAs. For those of us who grew up with ads showing innocent schoolgirls getting creamed by dangerous drivers, or drugged brains being fried like eggs, it could be a scarring experience. It certainly got our attention, but did it do anything else?

The Cancer Council of Western Australia is betting that a PSA approach that the New South Wales Cancer Institute tried in 1979 will. It uses two sponges as a stand-in for a smoker’s lungs to show how much crap accumulates there in a year.

Prepare to be grossed out:


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