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Tom Megginson | 26-03-2014 14:08 | Category: Activism
As Osocio’s resident “sex in advertising” blogger, I’m afraid I cannot ignore the latest meme in weird awareness activism.
That’s right, this post is about #cockinasock.
I’ll let Esquire Magazine explain:
No, it’s not the cleverly subversive marketing campaign for a new Red Hot Chili Peppers album, hell bent on providing women’s magazines with blog fodder and stuffing your Facebook (and Instagram, and Twitter) feed with enough meagerly filled stockings to ruin Christmas forever. #Cockinasock is actually a brilliantly fresh movement to raise awareness for testicular cancer, drummed up by non-profit Cancer Research UK, who’ve raised $13 million so far from last week’s #nomakeupselfie campaign and didn’t want men to feel left out.
Indeed. Why shouldn’t men sexualize a horrible affliction like cancer the way women do, each October? We, too, can “attention whore” on social media to raise awareness for something that people are already painfully aware of. Why bother getting into the nitty-gritty of prevention, fundraising, and empathy for sufferers when you can stuff your manhood in a sock and use a faddish excuse to sext the entire internet.
No, I will not be participating. See some examples of men who are, after the break. They are probably not appropriate for your workplace.
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