Osocio NL

Taglist for Sochi


Entries tagged with 'Sochi' have also been tagged with:
Olympics (4), Sport (3), Canada (3), LGBTQ (3), Paralympics (1), Olympic Games (1), Russia (1), Photography (1), Love (1)


Canadian Paralympians push the envelope for Sochi #whatsthere

Posted by Tom Megginson | 5-02-2014 17:29 | Category: Sport

Canadian Paralympians push the envelope for Sochi

After gathering huge accolades for their “Unstoppable” campaign for London 2012, the Canadian Paralympic Committee and BBDO Toronto have taken a different approach to the 2014 Winter Games in Sochi.

Where “Unstoppable” was a moving, storytelling approach, #whatsthere is all action:

 

It’s an interesting use of the video “envelope” format familiar to anyone who has watched a widescreen movie on a standard TV set.

 


Read more | Post comment (0)


Lube up for the Sochi Luge

Posted by Marc van Gurp | 4-02-2014 21:30 | Category: Gender issues, Sport

image

The ad that wins the Olympics comes from the Canadian Institute of Diversity and Inclusion (CIDI). There is no doubt about that.
The two-man luge, in all its glory. Once you see this, you’ll never look at the Luge the same again.

Using an insult to tell the message. With all the clichés that matter. So exaggerated that it’s brilliant.

“The Games have always been a little gay. Let’s fight to keep them that way.”

Michael Bach, Founder and CEO of the CIDI: “The discrimination in Russia is unacceptable. As an organization, we want to show our support, especially for the athletes competing at the Olympics in Sochi.”

Hat tip Shannon!


Read more | Post comment (0)


Classic Coke ad hacked to shame Olympic sponsorship #CheersToSochi

Posted by Tom Megginson | 29-01-2014 19:37 | Category: Human rights

Classic Coke ad hacked to shame Olympic sponsorship

Queer Nation NY combined Coca-Cola’s classic ode to world peace, (the 1971 “Hilltop” ad by McCann-Erickson) with images of anti-gay police violence in Russia to make a statement about the brand’s involvement in the 2014 Winter Olympic Games.

 


Read more | Post comment (0)


Sochi: where no snow falls in winter

Posted by Marc van Gurp | 19-01-2014 22:12 | Stories | Category: Design, Sport

Since the announcement of the location of the next Winter Olympics photographer Rob Hornstra and writer Arnold van Bruggen have worked on The Sochi Project.
They have visited the area many times and parts of the project have now been published in books, video and the project website.

The video above is a portrait of Rob Hornstra with in the second half of the video a detailed description of the project Sochi.


Read more | Post comment (0)


#lovealwayswins, even in the face of Russia’s anti-gay laws

Posted by Tom Megginson | 4-11-2013 21:33 | Category: Human rights

#lovealwayswins, even in the face of Russia's anti-gay laws

What if living your dream meant living a lie?

That’s the question posed by this online PSA by ALLOUT.org. The advocacy organization is calling on the International Olympic Committee to “honor its principles and condemn discrimination” by Russia in advance of the 2014 Sochi Winter Olympic Games.

 


Read more | Post comment (0)






Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Does social media have the power to change the world?

Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Read more

Does Media Matter for International Development?

‘Does Media Matter for International Development?’ is a rhetorical question. From encouraging charitable donations and delivering public health messages to promoting democratic participation and state accountability; the media can play a crucial role in development. How should we respond to the growing importance of the media - including journalism, radio,…
Read more




From the archive: A love story from a country that is about to explode: She is from Lviv, he is from Donetsk

A love story from a country that is about to explode: She is from Lviv, he is from Donetsk

Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)