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Taglist for United States


Entries tagged with 'United States' have also been tagged with:
corporate social responsibility (2), PSA (2), sex in advertising (2), rape (2), nfl (1), aboriginal rights (1), football (1), safety (1), native americans (1)


Is this #HeForShe video helping feminism?

Posted by Tom Megginson | 29-09-2014 16:25 | Category: Gender issues

Is this #HeForShe video helping feminism?

The United Nations’ #HeForShe campaign had a fantastic launch, with Emma Watson’s impassioned speech deservedly going viral. She stood up and described how everyday sexism continues to discourage girls and women from being strong, physical, and outspoken. And she defended the “feminist” label as a simple demand for sexual equality. But most importantly, she called for solidarity between men and women in achieving it.

And then this video came out:

On the surface, it looks like a group of men from all walks of life answering Ms. Watson’s call. But delve deeper, and it becomes problematic. For me, anyway.


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New Budweiser PSA isn’t a dog’s breakfast

Posted by Tom Megginson | 22-09-2014 14:00 | Category: Corporate Social Responsibility

New Budweiser PSA isn't a dog's breakfast

I was ready to dislike this anti-drunk-driving PSA from Anheuser-Busch. It just seemed so manipulative from the start. But the ending totally redeemed it:


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Jon Hamm wants YOU to stop rape culture

Posted by Tom Megginson | 19-09-2014 18:05 | Category: Violence

Jon Hamm wants YOU to stop rape culture.

He may play a real bastard on Mad Men, but by all accounts Jon Hamm is a great guy in real life. So I’m not surprised he is the spokesperson for this campaign for the White House that obliquely addresses the problem of rape culture:


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Native American group calls out FedEx for Redskins sponsorship

Posted by Tom Megginson | 18-09-2014 20:07 | Category: Discrimination

Native American group calls out FedEx for Redskins sponsorship.

Artist and filmmaker Steven Paul Judd stars in this short parody of a FedEx commercial, intended to shame a major corporate sponsor of the controversial Washington Redskins NFL team:

Not the most subtle of satire, its point is pretty clear: Why do so many Americans have a different standard for derogatory portrayals of Native Americans than they do for other minority groups?


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If they find it, they’ll play with it

Posted by Tom Megginson | 26-06-2014 22:46 | Category: Politics

Gun safety ad from Evolve: If they find it, they'll play with it.

This ad for Evolve, a gun safety NGO in the United States, is pretty hilarious:


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Cute sunscreen ad compares sunbathing to casual sex

Posted by Tom Megginson | 17-06-2014 21:07 | Category: Corporate Social Responsibility

Sun Bum: Cute sunscreen ad compares sunbathing to casual sex.

While it’s essentially a product ad, this “PSA” by Florida skincare company Sun Bum is a sweet take on responsible hedonism:


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1970s: American Cancer Society begins the long fight against tanning #TBT #throwbackthursday

Posted by Tom Megginson | 8-05-2014 15:18 | Category: Vintage

1970s: American Cancer Society begins the long fight against tanning

I’m old enough to remember when we weren’t taught to fear overexposure to the sun. As a pale, Anglo-Canadian child in the ‘70s, I believed that the occasional sunburn was just part of summer. By the ‘80s, when I was a teen, I would start trying to get a tan on warmer days in April and May.

And why wouldn’t I have? This was the typical skincare advertising of the day:

1970s: American Cancer Society begins the long fight against tanning
[source]

But the idea that tanning, like smoking, is a major cancer hazard was already on the radar of social marketers in the 1970s. See a vintage ad from the American Cancer Society, below:


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[#TBT] Jimmy Carter as a Spokesman for Pot Decriminalization, 1979

Posted by Tom Megginson | 1-05-2014 12:36 | Category: Drugs

Jimmy Carter as a Spokesman for Pot Decriminalization, 1979.

My friend and colleague Kerry shared this find with me. It’s from a March 1979 issue of Playboy, and it reveals an interesting moment in United States drug history.

In the late ‘70s, decriminalization of marijuana seemed to be a natural next step in the liberalization of laws in the West.


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The White House and friends deliver tough talk on sexual consent

Posted by Tom Megginson | 30-04-2014 16:44 | Category: Violence

The White House and friends deliver tough talk on sexual consent

Yes, it’s another PSA with a selection of popular actors delivering a scripted message. But when that message includes the President and Vice President of the United States of America (as well as James Bond) it’s hard not to take notice:

 


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Autism message speaks through brand ads in brilliant CSR partnership

Posted by Tom Megginson | 28-04-2014 18:30 | Category: Health

Autism message speaks through brand ads in brilliant CSR partnership

The hardest thing for a PSA to do is to stand out in a crowd of commercial ads that are much better funded, placed and produced. BBDO NY and charity Autism Speaks decided instead to follow the classic advice “if you can’t beat ‘em, join ‘em.”

This series of ads begins with a PSA, then continues through ads by major consumer brands Band-Aid, Campbell’s and AT&T. Please, try to forget the unfortunate spoiler line in the intro, and try to imagine yourself seeing this commercial break while watching CNN (on which it premiered):


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