Osocio NL

Elisabetta Canalis plays a dog in a hot car for PETA

Posted by Tom Megginson | 25-07-2014 16:28 | Category: Animal rights

Elisabetta Canalis plays a dog in a hot car for PETA.

It’s a typical strategy for PETA: Increase empathy for animal suffering by putting beautiful young women in their place:

In this case, however, it’s an issue that most mainstream viewers can emotionally support. In our hyper-connected media environment, it seems that every day (in hot seasons) brings a new outrage story about dogs dying in, or rescued from, closed hot cars.



Advertiser:
PETA

Read more | 1 x video | Post comment (0)

Condoms ask humans to wrap up for endangered species

Posted by Tom Megginson | 24-07-2014 16:00 | Category: Environment

The Center for Biological Diversity: Condoms ask humans to wrap up for endangered species.

The Center for Biological Diversity explains how condoms can save wildlife:

The Earth’s population now tops 7 billion people. The rapid growth of our human population is pushing other species off the planet in what most scientists are calling the sixth mass extinction crisis. Yet this population explosion is too often ignored by the public, the media and even the environmental movement, while it continues to drive all the major environmental problems that plague our planet — including climate change, habitat loss, ocean acidification and resource depletion.

The Center has been distributing Endangered Species Condoms since 2009, using the cute, rhyming slogans and cool illustrations from Roger Pete to remind people at concerts, bars, universities, spiritual group meetings, farmers’ markets and local events around the United States.

While I doubt the condoms themselves get used much, the artwork makes a fine collector’s item. And for a longterm awareness campaign, having people hold on to the “literature” (and show it to their friends) is a pretty great result.

See the rest of the 2014 collection below. To learn more about the project, visit their campaign site.



Advertiser:
The Center for Biological Diversity
Source:
The Finch & Pea

Read more | 6 x other | Post comment (0)

Palestinian and Israeli Bereaved Families: We don’t want you here

Posted by Marc van Gurp | 23-07-2014 11:10 | Category: Peace & Conflicts

The Parents Circle-Families Forum (PCFF): We don't want you here.

The Palestinian Israeli Bereaved Families for Peace also known as The Parents Circle-Families Forum (PCFF) is a joint Palestinian Israeli organization of over 600 families, all of whom have lost a close family member as a result of the prolonged conflict.

Their latest campaign video consists of one sentence: We don’t want you here. Said by people, Palestinians and Israelis, who have lost a family member to the conflict. They doesn’t want new PCFF members.

PCFF: “We are all - Palestinians and Israelis - going through difficult, sensitive and emotional days.
But it’s time for someone to stand up and say what is on everybody’s mind. Even though it hurts.”



Advertiser:
The Parents Circle-Families Forum (PCFF)
Agency:
BBR Saatchi & Saatchi Israel

Read more | Post comment (0)

Five gorgeous posters to tell you that life is better by bike

Posted by Marc van Gurp | 23-07-2014 10:00 | Category: Health, Sport

City of Buenos Aires: Better by Bike

Probably the best campaign this year about the benefits of cycling comes from Argentina. The City of Buenos Aires explains with gorgeous illustrations and great copy why life is Better by Bike.
Stay healthy by cycling. And don’t forget, it’s good for your mental health too.



Agency:
La comunidad, Argentina
Source:
Ads of the World

Read more | 5 x print | Post comment (0)

A disease that takes your voice before it takes your life

Posted by Reuben Turner | 10-07-2014 14:36 | Category: Ableism, Health

Motor Neurone Disease (known as Lou Gehrig’s disease in the US) is not a good thing to get. It’s incurable and is usually fatal within 2 years. Along the way, sufferers lose the use of their limbs and one of the first things to go can be their voice. Hence this striking storytelling campaign from the UK’s Motor Neurone Disease Association. 

image

I can’t track down the agency involved – will happily ad creds if anyone knows. More executions after the jump.



Advertiser:
Motor Neurone Disease Association (MNDA)
Agency:
Unknown

Read more | 4 x print | Post comment (0)

You eat what you dump

Posted by Marc van Gurp | 2-07-2014 21:45 | Category: Environment

Surfrider Foundation: When we pollute the ocean, we pollute ourselves.

Three gorgeous ads from the Surfrider Foundation about the fact that when we pollute the ocean we pollute ourselves.
Illustrator: Pieter van Eenoge.



Advertiser:
Surfrider Foundation Europe
Agency:
Y&R, Amsterdam, Netherlands / Y&R, Paris, France
Source:
Ads of the World

Read more | 3 x print | Post comment (0)

Tell her she’s pretty… brilliant - #InspireHerMind

Posted by Oriana Lauria | 27-06-2014 19:00 | Category: Corporate Social Responsibility, Education, Women's Issues

This is the first post from Oriana Lauria, our blog friend at Clicktivist. It’s the hub to discuss and dissect the successes, failures, and practices of online activism.

Verizon: Tell her she’s pretty… brilliant - #InspireHerMind

Women make up half of the workforce in the US, but only less than 25% of STEM jobs (Science, Technology, Engeneering and Math).

Fingers are usually pointed at companies, for not providing equal gender opportunities, or at women themselves, for not pursuing science degrees.

This powerful ad from Verizon and Makers tells a different story, showing how parents could unintentionally discourage science interest in girls, and asking them to #InspireHerMind.




Read more | Post comment (0)

If they find it, they’ll play with it

Posted by Tom Megginson | 26-06-2014 22:46 | Category: Politics

Gun safety ad from Evolve: If they find it, they'll play with it.

This ad for Evolve, a gun safety NGO in the United States, is pretty hilarious:



Advertiser:
Evolve
Agency:
McCann Erickson
Source:
Huffington Post

Read more | 1 x video | Post comment (0)

The little reasons to quit smoking are the best

Posted by Marc van Gurp | 26-06-2014 19:45 | Category: Drugs, Health

Wyoming Quit Tobacco Program: The little reasons to quit smoking are the best.

Many anti-smoking campaigns are illustrated with the dark things associated with the smoking addiction. Despite the golden rule of behavior change communication which is a positive vision for the future.
This new campaign from the Wyoming Quit Tobacco Program made by Agency Sukle is different. They use that positive approach with the idea that when you quit smoking you can do anything. 

Mike Sukle: “We found that while the CDC claims incredible success with their Tips from Smokers campaign, which features people with stomas and lung cancer, many smokers are completely turned away by them. In fact, if you really break down the numbers from the campaign, the results are not as impressive as they tout.”

“So for the last couple of years we have taken a different approach in Wyoming. Previous to this campaign we did a campaign featuring Free Patches, Gum, etc. That campaign was very successful. While the campaign ran, calls to the QuitLine were up 47% and 181%. And if you compare the performance with other states, they were either flat or down during that same time period.”



Advertiser:
Wyoming Quit Tobacco Program
Agency:
Sukle Advertising & Design

Read more | 4 x video | 4 x print | Post comment (1)

Inglorious Fruit & Veg

Posted by Reuben Turner | 26-06-2014 13:14 | Category: Consumerism, Corporate Social Responsibility

Every year we throw millions of tons of perfectly edible fruit & vegetables away because it doesn’t look right. A huge cost to producers, a huge waste of healthy, inexpensive food and a scandal in a world where a billion of us go to bed hungry every night. French supermarket Intermarche introduced a new sub-brand ‘inglorious fruit & vegetables’ to make these ugly veg heroic, and sold them at a 30% discount rather than throwing them away.

Intermarche introduced a new sub-brand inglorious fruit & vegetables: Ugly Carrot.

(After the jump for more ads, plus original French)



Advertiser:
Intermarche
Agency:
marcel, Paris

Read more | Post comment (1)




Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.











From the archive: A love story from a country that is about to explode: She is from Lviv, he is from Donetsk

A love story from a country that is about to explode: She is from Lviv, he is from Donetsk

Read more


image of a graduation cap

Recent in Academy


Does social media have the power to change the world?

Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Read more

Does Media Matter for International Development?

‘Does Media Matter for International Development?’ is a rhetorical question. From encouraging charitable donations and delivering public health messages to promoting democratic participation and state accountability; the media can play a crucial role in development. How should we respond to the growing importance of the media - including journalism, radio,…
Read more


Agenda

More agenda


Osocio on Twitter



Osocio on Pinterest



Search the non-profit web

Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.

News aggregated from our favourite blogs



About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)