Onstuimig

Dramatically beautiful music from WWF about the tragedy below sea level

Posted by Marc van Gurp | 24-04-2014 23:00 | Category: Animal rights, Environment, Fundraising

Dramatically beautiful music from WWF about the tragedy below sea level.

The music in this campaign WWF will win lots of prizes. It’s beautiful and dramatic.
It’s used in this new animation about irresponsible and damaging activities like overfishing, pollution and climate change. And how it effects life below sea level.

Seastars is the name of the campaign from WWF-The Netherlands. Become a star of the sea and help is the message.
The song is available in the iTunes Store.




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Each share shortens this film about bullying

Posted by Marc van Gurp | 24-04-2014 19:35 | Category: Abuse, Education, Violence

CABCY: Each share shortens this film about bullying.

This amazing project from Singapore use the power of sharing to bring the message about bullying.
It’s an online film with a length of 2 minutes. It gets shorter by a millisecond each time it is shared on Facebook and will disappear after 100,000 shares, ending the victim’s misery. Once the film is wiped out, only the last frame, which people can still share on Facebook, will remain, encouraging people to continue the conversation.

Today the film is shared over 33,000 times. This means that the playing time is reduced with 33%.

JWT Singapore and XM Asia made this campaign for CABCY, the Coalition Against Bullying for Children and Youth.

Unintentionally, this is a campaign that is going to provoke discussion about the value of sharing. What UNICEF said last year. Ok, that was about fundraising. How powerful is sharing in this case?

See and share the film here. And, as CABCY says: Share this film for those who are too afraid to share.



Advertiser:
CABCY

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A new version of “The pen is mightier than the sword” for Ukraine

Posted by Marc van Gurp | 24-04-2014 16:10 | Category: Peace & Conflicts

A new version of The pen is mightier than the sword for Ukraine from Adot

These powerful ads from Adot are the 2014 versions of “The pen is mightier than the sword”.

Adot: “As we at ADOT.COM watch the turmoil unfold in Ukraine, our hearts sink and we cannot but fear the worst.
We urge leaders of Ukraine, Russia and the world to stop and think. We plead to all members of the public to acknowledge they can make a difference and that their actions matter. At the end of the day – if all people stand up and refuse to fight their neighbours, and if all these people grab a megaphone and shout it from the rooftops, there will be nobody left to hold the gun.”

This is our call to peace.
See the differences and choose war.
See the similarities and choose peace.

Adot ask you to join the dialogue for peace by signing this petition.



Advertiser:
Adot
Agency:
Ogilvy & Mather, Japan
Source:
Ads of the World

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Gloria Gaynor’s “I Will Survive” targets cool kids in this Anti-Bullying Campaign

Posted by Marc van Gurp | 24-04-2014 13:45 | Category: Abuse, Education, Violence

Gloria Gaynor's I Will Survive targets cool kids in this Anti-Bullying Campaign

How an anti-bullying campaign can be funny. Speaking directly to those “cool” kids, that is what Saatchi & Saatchi did in this new work for VH1.
The finishes film is a re-working of the classic Gloria Gaynor disco classic ‘I Will Survive’ that sees put upon nerds sing about their future triumphs and warns bullies that they may well end up working for their bosses in the future.

It’s a warning for revenge. That doesn’t sound so nice, but let the cool kids might think about the consequences in the future.

The campaign was co-produced by Landia and Stink and directed by Agustín Alberdi.



Advertiser:
VH1
Agency:
Saatchi & Saatchi

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New campaign on sexual violence: It’s a men’s issue.

Posted by Marc van Gurp | 23-04-2014 15:30 | Category: Abuse, Women's Issues

MUJER: Hasta Aqui No Mas / Draw the Line is a multimedia educational campaign that aims to engage Ontarians in a dialogue about sexual violence.

This is the new campaign from MUJER, an organization that promotes the integral development of Latin American Women, emphasizing their rights and freedom.
The target region is Ontaria, Canada. The target audience is the Latin-American community.

Hasta Aqui No Mas / Draw the Line is a multimedia educational campaign that aims to engage Ontarians in a dialogue about sexual violence. The campaign challenges common myths about sexual violence and equips bystanders with information on how to intervene safely and effectively.
For the last year the organisation has been working with the Latin-American community to analyze how stereotypical portrayals of what it means to be a woman or a man can lead to violence, harassment, stalking, sexual assault and rape as part of the gender inequity.



Advertiser:
MUJER

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The Brazilian sea is bleeding on MapLink

Posted by Marc van Gurp | 22-04-2014 22:00 | Category: Animal rights

Sea Shepherd: The Brazilian sea is bleeding on MapLink

Brazil is a top 10 producer of shark fins to the black market, exporting 200 tons of it every year. To alert the brazilian population to sign an online petition against finning, the campaign Bleeding Oceans was launched.

Creatives Rafael Pfaltzgraff and Gabriel Lepesteur in partnership with Sea Shepherd Brazil changed the map from Brazil on MapLink. From today, April 22nd, people that access Maplink.com.br (one of the most popular online maps of Brazil) to search for traffic and addresses information, will no longer see the brazilian seas in bue, but in red, representing the thousands of dead sharks.

See it for yourself here.

Sea Shepherd: The Brazilian sea is bleeding on MapLink



Advertiser:
Sea Shepherd Brazil

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Amnesty International campaign takes over UK’s busiest train station

Posted by Arbie Baguios | 19-04-2014 18:06 | Category: Human rights

Amnesty International campaign takes over UK’s busiest train station

On Mother’s Day weekend, Amnesty International reminded thousands of commuters on their way to see families and loved ones that, for some people, there is simply no going home.

As part of their “Help Get Them Home” campaign, the international human rights organisation took over the departure boards of Waterloo station in London on 29-30 March 2014. In place of arrivals and departures, the giant screens displayed the names of people who were arrested for peacefully expressing their views. A spokesperson from the organisation said: “The message is simple: on your way home, help get them home.  These people have been missing from their homes, some of them for years.”

Amnesty International campaign takes over UK’s busiest train station
(Image from @Lexcanroar)

The ad’s thematic elements converged nicely; it was clever, well-timed, well-placed, and definitely easy to *ahem* get on board with. Although this kind of thing is usually followed by a tie-in viral video, we have yet to see one from Amnesty International.

Overall, it was a great ad, except perhaps, as cheeky Twitter user @RenoXCore pointed out, “until you try and board the 11:05 to Johan Teterissa.”



Advertiser:
Amnesty International
Agency:
Leo Burnett
Source:
Image from Amnesty UK's twitter

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Fuss about singing tablets

Posted by Marc van Gurp | 18-04-2014 11:00 | Category: Culture

Children's Philharmonic. XV international Festival of Young Art.

Funny promotion for the Children’s Philharmonic performing at the XV international Festival of Young Art.
Twelve children from around the world sing with the boys from the city of Yekaterinburg in Russia using tablets.

The organizer of the festival likes the stir about the campaign video. And writes about it on the festival website. [Google translate]



Agency:
Red Pepper, Ekaterinburg, Russia

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Is smoking a good look? Tinder says “no”

Posted by Tom Megginson | 16-04-2014 16:31 | Category: Drugs

Is smoking a good look? Tinder says no

Here’s an interesting social experiment by ASH (it’s an acronym for “Action on Smoking & Health”), an American NGO headquartered in Washington DC. Using the superficial nature of the “hookup” app Tinder, they created identical profiles of attractive people, with one difference: one version showed them smoking a cigarette, the other did not.



Advertiser:
ASH (Action on Smoking & Health) USA
Source:
Creativity Online

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A love story from a country that is about to explode: She is from Lviv, he is from Donetsk

Posted by Marc van Gurp | 15-04-2014 20:00 | Category: Peace & Conflicts

National Security and Defense Council of Ukraine (NSDC): She is from Lviv, he is from Donetsk

War and propaganda are inseparable. And that also applies to the current situation in Ukraine. Which is very serious and is about to explode.
Therefore, it is remarkable that the National Security and Defense Council of Ukraine (NSDC) came with this love story last week.

It gives me an uncomfortable feeling. I know it’s propaganda but I also believe in the power of love.
The story in the video dates back centuries. But gets much power of expression because of the current situation in the country.



Advertiser:
National Security and Defense Council of Ukraine (NSDC)
Agency:
Tabasco, Kiev, Ukraine

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