Osocio - The best of non-profit advertising and marketing

If England get beaten, so will she
By Reuben Turner on 29 June 2018
“Reports of domestic violence increase 26% when England plays and 38% when England loses.” Enough said. New from the UK’s National Centre for Domestic abuse and ad agency JWT. More here.
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Campaigning against weapons in a country with strict gun control
By Tom Megginson on 26 March 2018
While the US #neveragain campaign against civilian access to military-style firearms is getting a lot of attention right now, it’s interesting to see what other countries content with when people can’t get their hands on guns. In the UK, knife crime is...
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The make up vlog not only for girls
By Marc van Gurp on 26 February 2018
A perfect response in the aftermath of the Parkland shooting in Florida where 17 school kids were shot. A few examples of injustice from recent history are discussed in the form of a makeup vlog. Like this line about racism: About right-wing...
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PETA makes a morphy case for animal personhood
By Tom Megginson on 19 January 2018
This video, just posted by PETA, is narrated by RZA from American hip hop group Wu-Tang Clan. RZA is known as an outspoken vegan, so the message comes through with feeling. The facial morphing is a little old-school (you might remember...
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Anti-stalking advocate speaks from #OutsideOfTheShadows
By Tom Megginson on 15 December 2017
Julie S. Lalonde is an Ottawa-based Canadian activist and educator on sexism and violence against women. She has a particular focus on stalking. On the latter, sadly, she speaks from personal experience. To raise awareness and help others who...
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How To Get More Likes On Social Media is a damning indictment of #whitesavior complex
By Tom Megginson on 13 December 2017
Remember #BarbieSavior? That satirical account went viral last year with its photos of the all-American doll getting woke and flying to “Africa” to save the world. Now, The Norwegian Students’ and Academics’ International Assistance Fund, creators of the Rusty...
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At the Salvation Army, they share absolutely everything
By Marc van Gurp on 5 December 2017
In this Christmas spot the Swiss Salvation Army points out again that they help people who lost everything. And you have to take that literally. This is second video from the same Christmas campaign: Agency: Spinas Civil Voices
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Yes, sorry is a bad word; change the “S” word
By Pablo Galaz Esquivel on 4 December 2017
Testimonial is a powerful resource and is more and more used to raise awarnes about people with down syndrome inclusion, since Dear Future Mom campaign on 2014 and the results, are going better. This is a good example. When...
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HIV is a superpower to save lives too
By Pablo Galaz Esquivel on 29 November 2017
To Understand PSA you need to understand local culture, not just the ideal cause goals. This viral video is a good example of that and they take advantage of it. Brothers for Life promotes positive male norms and encourages...
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What emotional abuse feels like
By Reuben Turner on 20 November 2017
This beautiful film aims to help young people understand that domestic abuse isn’t just about physical violence, it’s about control. Produced pro bono for a small UK charity it’s aimed at reaching a young audience who are newly awake...
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