Osocio - The best of non-profit advertising and marketing

What’s so scary about a black man in a hoodie?
By Reuben Turner on 13 February 2019
This photography project from Cephas Williams addresses stereotypes and racism – the kind that leads to searches, shootings and imprisonment – head on. This article by black British MP (Member of Parliament) David Lammy says it all. Powerful, thought...
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We are not an Island
By Reuben Turner on 4 January 2019
A regional campaign from a worldwide bank based on an island that’s poised to cut itself off from Europe. I don’t know what to make of these ads, but they are a brave move when the world is putting...
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Undeleted
By Reuben Turner on 25 November 2018
Love this new film Undeleted from make-up brand Rimmel. There seem to be two schools of thought about brands right now. Either, they have no right to talk about issues they’ve helped to cause. Or, they have a responsibility...
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Time to fight back
By Reuben Turner on 31 October 2018
With Trump pulling out of the Paris accords, Bolsonaro in charge of the Amazon, the UK Government prioritising cars and roads in its budget and scientists everywhere warning that we’re running out of time (why are we still calling...
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War Child ‘robot’
By Reuben Turner on 28 September 2018
Late to the party but I’ve just seen this lovely, affecting film from War Child UK. Agency: RAW London
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Period poverty, on a page
By Reuben Turner on 15 August 2018
Period poverty is a real thing, affecting women and girls all over the world – including in ‘rich’ countries like the UK. Many charities and NGOs are working to address it, but Hey Girls is a new sanitary product...
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Why is there a Rang-tan in my bedroom?
By Reuben Turner on 15 August 2018
Love this new film from Greenpeace UK. Sweet and moving and powerful and true. Agency: Mother Read more here
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If England get beaten, so will she
By Reuben Turner on 29 June 2018
“Reports of domestic violence increase 26% when England plays and 38% when England loses.” Enough said. New from the UK’s National Centre for Domestic abuse and ad agency JWT. More here.
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Campaigning against weapons in a country with strict gun control
By Tom Megginson on 26 March 2018
While the US #neveragain campaign against civilian access to military-style firearms is getting a lot of attention right now, it’s interesting to see what other countries content with when people can’t get their hands on guns. In the UK, knife crime is...
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The make up vlog not only for girls
By Marc van Gurp on 26 February 2018
A perfect response in the aftermath of the Parkland shooting in Florida where 17 school kids were shot. A few examples of injustice from recent history are discussed in the form of a makeup vlog. Like this line about racism: About right-wing...
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