Osocio - The best of non-profit advertising and marketing

Period poverty, on a page
By Reuben Turner on 15 August 2018
Period poverty is a real thing, affecting women and girls all over the world – including in ‘rich’ countries like the UK. Many charities and NGOs are working to address it, but Hey Girls is a new sanitary product...
Read more
0
0
Why is there a Rang-tan in my bedroom?
By Reuben Turner on 15 August 2018
Love this new film from Greenpeace UK. Sweet and moving and powerful and true. Agency: Mother Read more here
Read more
0
0
If England get beaten, so will she
By Reuben Turner on 29 June 2018
“Reports of domestic violence increase 26% when England plays and 38% when England loses.” Enough said. New from the UK’s National Centre for Domestic abuse and ad agency JWT. More here.
Read more
2
1
Campaigning against weapons in a country with strict gun control
By Tom Megginson on 26 March 2018
While the US #neveragain campaign against civilian access to military-style firearms is getting a lot of attention right now, it’s interesting to see what other countries content with when people can’t get their hands on guns. In the UK, knife crime is...
Read more
5
The make up vlog not only for girls
By Marc van Gurp on 26 February 2018
A perfect response in the aftermath of the Parkland shooting in Florida where 17 school kids were shot. A few examples of injustice from recent history are discussed in the form of a makeup vlog. Like this line about racism: About right-wing...
Read more
24
PETA makes a morphy case for animal personhood
By Tom Megginson on 19 January 2018
This video, just posted by PETA, is narrated by RZA from American hip hop group Wu-Tang Clan. RZA is known as an outspoken vegan, so the message comes through with feeling. The facial morphing is a little old-school (you might remember...
Read more
39
Anti-stalking advocate speaks from #OutsideOfTheShadows
By Tom Megginson on 15 December 2017
Julie S. Lalonde is an Ottawa-based Canadian activist and educator on sexism and violence against women. She has a particular focus on stalking. On the latter, sadly, she speaks from personal experience. To raise awareness and help others who...
Read more
43
How To Get More Likes On Social Media is a damning indictment of #whitesavior complex
By Tom Megginson on 13 December 2017
Remember #BarbieSavior? That satirical account went viral last year with its photos of the all-American doll getting woke and flying to “Africa” to save the world. Now, The Norwegian Students’ and Academics’ International Assistance Fund, creators of the Rusty...
Read more
44
At the Salvation Army, they share absolutely everything
By Marc van Gurp on 5 December 2017
In this Christmas spot the Swiss Salvation Army points out again that they help people who lost everything. And you have to take that literally. This is second video from the same Christmas campaign: Agency: Spinas Civil Voices
Read more
41
Yes, sorry is a bad word; change the “S” word
By Pablo Galaz Esquivel on 4 December 2017
Testimonial is a powerful resource and is more and more used to raise awarnes about people with down syndrome inclusion, since Dear Future Mom campaign on 2014 and the results, are going better. This is a good example. When...
Read more
30