Osocio - The best of non-profit advertising and marketing

To #ChooseEmpathy, a Copywriter is subjected to the pain of drug withdrawal
By Tom Megginson on 19 September 2019
David Gianatasio at Muse by Clio, sent me this PSA for comment. It’s not your average ad about drug addiction. Jake Reilly, a Senior Copywriter at Venables Bell & Partners in San Francisco, California, does not suffer from debilitating...
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Powerful new anti-gun campaign invokes terror and tears
By Tom Megginson on 18 September 2019
Sandy Hook Promise is a not-for-profit organization founded by families of people who were killed at Sandy Hook Elementary School on December 14, 2012. Their intent, “to honor all victims of gun violence by turning our tragedy into a moment...
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Change the picture, change the world
By Reuben Turner on 5 April 2019
It’s one thing for Dove to change its own advertising to represent women better. But they’re just one advertiser in a sea of fakery, impossibility and stereotypes. Now they’ve partnered with Getty, the famous stock library, to introduce a...
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Observing the world by Zoran Popovic
By Tatjana Vukic on 29 March 2019
This is a new ( but so old and forgotten) concept of visual communication, which has this A-ha moment because it is known to everyone but has remained undefined in Art as an expression of perception. This is, at this time of technology...
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What’s so scary about a black man in a hoodie?
By Reuben Turner on 13 February 2019
This photography project from Cephas Williams addresses stereotypes and racism – the kind that leads to searches, shootings and imprisonment – head on. This article by black British MP (Member of Parliament) David Lammy says it all. Powerful, thought...
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We are not an Island
By Reuben Turner on 4 January 2019
A regional campaign from a worldwide bank based on an island that’s poised to cut itself off from Europe. I don’t know what to make of these ads, but they are a brave move when the world is putting...
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Undeleted
By Reuben Turner on 25 November 2018
Love this new film Undeleted from make-up brand Rimmel. There seem to be two schools of thought about brands right now. Either, they have no right to talk about issues they’ve helped to cause. Or, they have a responsibility...
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Time to fight back
By Reuben Turner on 31 October 2018
With Trump pulling out of the Paris accords, Bolsonaro in charge of the Amazon, the UK Government prioritising cars and roads in its budget and scientists everywhere warning that we’re running out of time (why are we still calling...
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War Child ‘robot’
By Reuben Turner on 28 September 2018
Late to the party but I’ve just seen this lovely, affecting film from War Child UK. Agency: RAW London
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Period poverty, on a page
By Reuben Turner on 15 August 2018
Period poverty is a real thing, affecting women and girls all over the world – including in ‘rich’ countries like the UK. Many charities and NGOs are working to address it, but Hey Girls is a new sanitary product...
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